Event Operations

  • 17 ideas to add now for more memorable events

    Mobile device charging stations – the new water cooler of your events. Make it comfortable. Add water and maybe even a list of questions people can think about relevant to your industry as conversation starters – ideal for the power-hungry introvert. Mobile app. Keep it simple, or add some bells and whistles aka participant feedback mechanisms. Every single person shows up with a device, and most of them don’t need more paper to recycle later. Enough said. Water stations, with…

  • How content management can extend the benefits of a conference after it’s over

    By Oliver Vadas Finding a way to provide ongoing support for professional development and information distribution are important considerations for a growing number of corporate and association meeting planners. Making conference content available to an entire audience or association membership — not only to registered conference delegates — is the best way to fulfill that mission. The first phase of the education process is to explain the benefits of preserving conference contents. The following article is intended to assist event…

  • Unconventional venue contracts still require conventional contract wisdom

    As revealed in my last article, there are a multitude of items that one must consider when “finding the perfect fit” between an event and an unconventional venue. The wide range of factors to be considered (which even at 30-plus items was not exhaustive!) gives credence to the importance of fully understanding the wants and needs of the event, and the capabilities and limitations of the venue, and when compared side by side – being able to discern the best…

  • How to rock your second screen roll out

    By Victor Paan Mobile devices are a part of your attendees’ everyday routines, whether at home, on the job, or on a show site—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? Mobile devices can help amplify engagement, while working behind the scenes to gather immense data on audience preferences, speaker and content performance and more. Second screen is still a fairly new technology, but through our experience utilizing…

  • Planning resilience: Facing today’s challenges as an event manager

    Do you have the most stressful job? Each of us is faced with perpetual challenges in our workplace that seem to be continually increasing and adding to our stress levels. With the current climate of economic uncertainties, increasing workloads and unrelenting demands, most of us will likely claim we have the most stressful job. CareerCast conducts an annual assessment of the most stressful careers. Surprisingly, or not so surprisingly, event coordinator was ranked No. 5 in 2014 and No. 8…

  • Can a corporate event be fun?

    It had been a long and difficult day – an early start with numerous meetings and endless telephone calls. That evening I was required to host our corporate table at a charity fundraising event. It was one of many fundraisers that I had attended over the previous few months – often at the same venue with the same menu. As usual, I was seated at a table of 10, half of whom were corporate colleagues and the remaining guests were…

  • (Almost) everything you wanted to know about event AV

    Event technology, AV equipment, production, sound and lights. These are just some of the terms that we as planners use to describe a huge array of technology. Everything from podium microphones to audience response systems to webcast and telecom equipment would fall under event AV. In the same way that sommeliers and chefs train for years to do what they do, AV companies spend a huge amount of time and money making sure that their staff are trained and up…

  • Canadian programs help make buying seafood for your event a little less fishy

    Last month I visited the largest wholesale fish and seafood market in the world: Tsukiji fish market in Tokyo, Japan. The market handles more than 400 types of seafood valued at approximately $7 billion Canadian every year. Products arrive from all over to be sold during a lively early-morning auction. They are then sent to restaurants, hotels and caterers to serve to customers all over Japan and beyond. Strolling through the miles of aisles at the market it is easy…

  • Overcoming event industry threats and improving the value chain

    In April, I had the opportunity to attend both IMEX Frankfurt (fabulous!), and hosted in partnership with this, the inaugural International Special Event Society Global Event Summit with Visit Scotland and Events are Great Britain. If you were to follow the posts of any member of this group, you will see the rolling hills of Gleneagles Golf Course, men in kilts aboard the Royal Yacht Britannia, the very cool built in tiered and rotating seating in the Edinburgh International Conference…

  • Measuring event success: 16 tips for helping your clients understand money well spent

    After the 2008 recession, the events industry took a major hit. Companies went from having lavish parties and extravagant events to cutting down to the bare minimum. Then more than ever, event industry professionals had to consistently prove their value and the value of business events to executives and decisions makers. All of a sudden, measuring the ROI and the overall quantifiable success of events became a top priority in order to show the real value of face to face…

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