Event Operations

  • Event logistics for a mindful experience

    By Leanne Andrecyk Logistics: the process of planning, organizing and managing activities. Born from the military arts, it is the essence of the event industry and the most important element of the craft.  A true master of logistics can take event management from an activity to a scientific discipline. Event logistics can encompass all planning phases of an event; however the focus of this article is on the end game: the logistics of event execution with guest participation in mind.…

  • Site selection: How architecture and ambiance enhance your event

    I recently had a fascinating discussion with acclaimed interior designer Lucienne Van Langen, owner of Luminary Design in Saskatoon, who hosts an annual gala evening for existing and potential clients. Van Langen is intimately aware of the “feeling” she wants to accomplish for her function. “The venue we chose this year was a reflection of the characteristics of the individuals that make up our design firm and an extension of our luxury, high-end brand. It offered a unique experience in…

  • Marketing and event planning team collaboration greatly valued for creating successful events

    One-half (49 per cent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), in partnership with Cvent, recently released new research that explores the prevalence and types of collaboration between event planners and marketing departments. “Like any cross-company collaboration, getting…

  • Dangerous assumptions: The faulty reasoning behind many conference education programs

    By Jeff Hurt It’s a very dangerous assumption: We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions. Mimicking the wrong model Most of our conference education mimics our traditional higher education model. Attendees listen to experts…

  • Can’t we all just get along? APIs, integration and automation for event professionals

    Taking a deep dive into the way we work is the first step in improving our workflows, becoming more productive and ultimately spending less time working. If you’re thinking of taking stock of your productivity, I’ve talked a bit about it here. One of the common threads that people discover when doing this type of self-evaluation is the over reliance on one single application or program, or what I like to call inappropriate multitasking. A good example would be using…

  • Rethinking swag: Practical ideas to increase promotional effectiveness

    By Arlene Shilke Everybody loves free stuff! There is no better place to find free stuff than at conferences and events. Let’s face it, most of us arrive at the conference registration desk with high anticipation of the swag we are about to receive. After all, who doesn’t love the latest gadget or trinket that will become a talking point to help us build a connection with other attendees? What about all the resources and materials provided to us by…

  • Going mobile: Interact, engage and measure using mobile apps at meetings and events

    By Issa Jouaneh In recent years, we have seen the role of technology, particularly the impact of mobile apps and devices, transform people’s abilities to connect and communicate with one another. Over time, these technologies have proven to improve the traveler and attendee experience and enhance the way attendees and planners conduct business. In recognition of this shift, meeting planners have already started to implement mobile strategies which incorporate mobile technologies before, during and after meetings and events to engage…

  • Sad events can be special events too: An appeal to event planners

    My life has been very fortunate. I have had to endure only a few sad and no tragic events. Recently, however, we had a death in the family where I was assigned the duties of organizing the funeral and related activities. This was the first time that I had to oversee such an event. I soon realized that although unique in its level of grief and confusing emotions, it is also a special event management challenge – albeit a very…

  • How facilitation can help attendees get the most from your next event

    By Mujtaba Mirza It is not always easy to get the most out of a group of people. Whether for a single meeting or a group project there is always the risk a group will not be able to work together to achieve their goal or realize their potential. Meetings and formal gatherings are not always well planned and often have to deal with the pressure of time and lack of attendance. Everyone has been to a bad meeting where…

  • Volunteer engagement: Eight tips for creating a good time onsite

    Working in the not-for-profit management world, we simply could not operate within the organizations we work with without volunteers. Giving your volunteers a great onsite experience by keeping them engaged and happy at your events is one way to recognize and acknowledge their time commitment, contributions and support to volunteer-run organizations – because after all, they are critical to the success of your event. Before we run through this list, ask yourself, who are your volunteers? What do they expect…

Venue & Supplier Profiles