Event Operations

  • Finding the perfect event venue: A wish list

    By Daniella Bustamante Much like every painter needs a canvas, every event planner needs a venue. Thinking through the event needs and objectives is a solid starting point in your search for the right venue. What works for an 800 person conference won’t likely work for a 50 person social event. Though the “perfect” venue is different for each and every event, there are some key areas across the board to think about during the site selection process to ensure you…

  • Choosing a new meeting destination: It’s all in the details

    By Shannon Byck and David Drover There are various reasons for a company to decide to plan a meeting or incentive in a new destination: team building, incentive award, or training are just a few. When looking outside of your typical in-house or local meeting venue, a new destination provides your attendees with a unique environment that can build upon your companies’ goals for that meeting. There may be concerns about the additional costs (transportation, hotel costs, etc.) of using…

  • Attracting Generation X – the forgotten generation of meeting attendees

    While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan less around them, but forgetting to target this “sandwiched” generation is a mistake! Why you should focus more of your efforts on attracting Generation X When it comes to your attendees, particularly if planning events for a professional association, Generation…

  • Tips for hiring the best keynote speaker for your next event

    Hiring the right keynote speaker for your corporate event or conference isn’t getting any easier. There seems to be more speakers than ever, on just about any topic. If you Google the term “keynote speaker,” there are over 19.2 million results. So what are some tips that will help you find the best possible speakers for your events? I asked a few of my colleagues at Speakers’ Spotlight who are dedicated to helping our clients do just this. Each of…

  • Powering your programs: Nine data sources for revving up your event measurement

    You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve their programs. If that sounds familiar, rest assured — you are probably generating buckets of data points just waiting to be collected and examined. Look no further than the event technology and digital components you are already using as part…

  • Booth layout 101: Tips to make trade show booths exciting and inviting

    By Daniella Bustamante In the world of trade shows, you come across numerous companies of varying services, products, sizes and industries – you leave remembering a select few. There is a reason for this. No matter what the company, having an effective booth design makes all the difference. Here are a few tips and ideas to think about when planning your next trade show booth. Maximize space When planning out your booth, you want to maximize whatever space you have…

  • Fake news can cause real damage to your business

    As we find ourselves at the end of the Christmas season, a time of profound faith for many, it may be helpful to reflect on what appears to be our modern era of disbelief. Faith in institution has eroded worldwide. From the U.S. to Spain, Gallup World Polls show declining trust in governments. A recent study shows that a minority of the population (40 per cent) in OECD countries trusts their governments. Keep in mind that all the OECD countries…

  • Best practices for site selection and sourcing corporate meetings and events

    By Jennifer Glynn and Joe Nishi From the moment someone in the office looks at you and says, “we need to plan a conference, make it happen,” what do you do and how do you do it? You would most likely call your favourite property only to find out they do not have space. Now what? You start calling every hotel in the vicinity and wait for someone to respond and hope they have space. Once you get the details…

  • Is doing more with less in events possible?

    When one does a Google search of the text “doing more with less” it comes up with 55,400,000 results, and when one further refines it to “doing more with less in events” it shows 28,200,000 results! Staggering! With my Google findings in mind, combined with my own experiences with limited event budgets, I’m writing today to offer some creative and logical ways to keep your event’s expenses down, thereby “doing more with less.” It is my opinion – well-seasoned after…

  • Bridging the gap: Creating an event with multi-generational appeal

    By Kelly Furnish, Event Coordinator, Managing Matters Engaging a multi-generational audience is challenging for even the most experienced of planners. Today, attendees range from Baby Boomers to Gen Xers to Millennials, each with different values, attitudes and expectations of what makes a successful event experience. The need to bridge the gap between generational groups is greater than ever. So, how do we as event planners create an event with multi-generational appeal? Here are some of challenges you may face and…

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