Event Operations

  • Using video to help your clients get more from their next event

    By Dan Asselin Let’s face it: There are parts of just about every event that are unavoidably boring, boring and really boring. Dry content and droning speakers can take the life out of anything and make all of your efforts look worthless simply by association. Now, I’m not going to tell you that using pre-recorded video can completely solve this problem because I have seen lots of money and effort wasted on video that provides nothing other than a chance…

  • The power of events in disruptive times

    When “unpredictable” is the new buzzword for the economy, everyone in the meetings and events industry should be a little nervous. We have been through cutbacks, recessions, governances, regulations, and threats from both Mother Nature and other humans, all forever changing our ability to deliver hospitality to our guests in the way we (and our clients) feel they are most deserving of. Yet, as humans, we still travel, meet, attend events, and celebrate all that life brings us. These events…

  • Meeting analytics: The future of managing event data is here

    By John Santaferraro As live events move from digital distraction to digital engagement, analytic potential explodes. We have reached a point where the data being generated by applications is now more valuable than the app itself. According to the Nucleus Research study in 2014, for $1.00 invested in analytics there is a $13.01 return on that investment. With this kind of prize at the end of the analytic journey, analytics will be the big live meeting winner in 2017. Strap…

  • Corporate event catering ideas that exceed guest expectations

    By Paul Spano Food trends are constantly morphing, especially given the growing number of corporate events each season. Not only are the food trends changing every year but the way the dishes are presented is changing as well. Chances are, your guests have grown to expect not just a well-planned and informative event but delicious, well-prepared, high-quality food as well. With social media and online resources, it’s easy for guests to see what other corporate events are offering so why not try…

  • Finding the perfect event venue: A wish list

    By Daniella Bustamante Much like every painter needs a canvas, every event planner needs a venue. Thinking through the event needs and objectives is a solid starting point in your search for the right venue. What works for an 800 person conference won’t likely work for a 50 person social event. Though the “perfect” venue is different for each and every event, there are some key areas across the board to think about during the site selection process to ensure you…

  • Choosing a new meeting destination: It’s all in the details

    By Shannon Byck and David Drover There are various reasons for a company to decide to plan a meeting or incentive in a new destination: team building, incentive award, or training are just a few. When looking outside of your typical in-house or local meeting venue, a new destination provides your attendees with a unique environment that can build upon your companies’ goals for that meeting. There may be concerns about the additional costs (transportation, hotel costs, etc.) of using…

  • Attracting Generation X – the forgotten generation of meeting attendees

    While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan less around them, but forgetting to target this “sandwiched” generation is a mistake! Why you should focus more of your efforts on attracting Generation X When it comes to your attendees, particularly if planning events for a professional association, Generation…

  • Tips for hiring the best keynote speaker for your next event

    Hiring the right keynote speaker for your corporate event or conference isn’t getting any easier. There seems to be more speakers than ever, on just about any topic. If you Google the term “keynote speaker,” there are over 19.2 million results. So what are some tips that will help you find the best possible speakers for your events? I asked a few of my colleagues at Speakers’ Spotlight who are dedicated to helping our clients do just this. Each of…

  • Powering your programs: Nine data sources for revving up your event measurement

    You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve their programs. If that sounds familiar, rest assured — you are probably generating buckets of data points just waiting to be collected and examined. Look no further than the event technology and digital components you are already using as part…

  • Booth layout 101: Tips to make trade show booths exciting and inviting

    By Daniella Bustamante In the world of trade shows, you come across numerous companies of varying services, products, sizes and industries – you leave remembering a select few. There is a reason for this. No matter what the company, having an effective booth design makes all the difference. Here are a few tips and ideas to think about when planning your next trade show booth. Maximize space When planning out your booth, you want to maximize whatever space you have…

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