Event Operations

  • Could your event be used as a platform for someone else’s cause?

    On September 1, 2016, National Football League player Colin Kaepernick opted to kneel during the national anthem, creating a countrywide controversy, which has grown into one of America’s most intense national debates. From every corner bar watching Monday night football to the White House, opinions have been voiced, insults traded and threats made. Social media has proven to be the very powerful accelerant for this explosive situation. The NFL is the richest sports organization in history with US$13 billion in…

  • Get the speaker you want, even if you can’t afford them

    When the perfect speaker is just out of reach, it’s time to get creative I’ve been there a few times before – you know of the best and most perfectly suited speaker for your event, but the event budget can’t afford them. Those situations can be disappointing and, sometimes, the quality of the event will suffer. But, over the years, I’ve learned that a lack of money doesn’t necessarily mean you can’t get the speaker you want; you just have…

  • Three fallacies about mobile apps for events, and how to address them

    By Phil Rappoport Event mobile apps have become a mainstay for conferences and meetings. Participants expect the digital version of the printed program, and with good reason. The event mobile app is the best, most convenient meeting tool that can be continually updated. When an event app is released weeks or even months before an event, it allows delegates to plan and customize their schedule, read speaker profiles, mark specific exhibitors for must-have conversations, and download slides. Changes to the…

  • Dos and don’ts for events geared toward young professionals

    Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation X (if they’re controlling the budget for professional development and other events for their staff), and Generations Y and Z (yes, the first-born of this group are now 22!), it can be very challenging to make…

  • Information – the most important tool of planning and executing events

    The one major tool we have is information. We get our information based on the questions we ask, how information is gathered and how information is distributed. Asking the right questions Whenever I am speaking to a new or previous client, I begin by: Gathering the basic information about the program or event; Asking the client to clearly define the objectives and parting message; Asking where the program or event has been held before (if applicable), what worked and what…

  • The impact of short lead times in meetings and event management

    By Maria da Cunha, CTC, CMP Organizations are often focused on short-term economic planning where commitments to a meeting or event are confirmed last minute, often within 30 days of the event date. The 2008 financial crisis was a major contributor to the short lead times applied to meetings and events when inventory was readily available throughout the meetings and events industry. Business operations have also changed or adjusted to different management strategies which have resulted in short lead times…

  • Planning accessible events for every body

    Chances are that if you are an event planner, you are able to move around quickly, you are agile and you are used to literally being on the run! It is a physically demanding job. This also means that because you are able-bodied, it might not occur to you to plan for people who are not as mobile. If this is not the case and you are always proactively planning for different abilities at your events, I congratulate you. This,…

  • Helpful tips to answer event planning questions

    As an event planner, I wear many hats, mostly because of a bad hair day (already, I digress…). I manage a number of different areas within the events industry and work to provide exceptional service to my clients and build long lasting positive relationships with my suppliers. I have planned several large scale travel programs, and I tend to hear the same questions from my clients – the groups who are putting on the events. If you are a planner…

  • Celebrity chef catering trend gaining traction in Canada

    By Marian Staresinic For many up-and-coming event planners and promoters, the idea of highlighting the servings or in-house appearances of a celebrity chef has felt like somewhat of a pipe dream, something only the overly wealthy or elite could pull off. The logistics and key questions can be overwhelming, even when the overall budget is in favour of the initiative. “How can I access these busy chefs? Can we get them to cater our large-scale events? How can I see…

  • How to act with urgency to build trust with your clients

    Very early in my career as a planner, my boss had shared with me some harsh feedback from a client. The client had remarked that I did not appear to have a sense of urgency. I was surprised by this. I asked, “Did the events not go off well? Did I not deliver on deadline?” My boss confirmed that yes, I did all those things – but it was the pace in which I walked when we were on site…

Venue & Supplier Profiles