Event Branding & Marketing

  • Two creative ways you can improve your event’s swag bag

    The swag bag. Event attendees look for them. Sponsors look to be in them. It falls to event planners to sort them out. A well executed swag bag can improve attendees’ overall view of an event and increase their recall of the sponsors. According to a recent study conducted by the Promotional Products Association International, 76.3 per cent of tradeshow attendees had a favourable attitude towards a company that gave them a promotional product. But let’s face it; all swag…

  • Top five tips for a successful brand refresh for your event company

    By Keri Miller After 10 successful years in the Canadian event industry, e=mc2 events decided it was time for a brand “refresh.” Although the original brand had significant brand equity and the core business was quite similar to what it was in 2001, a cultural shift had occurred within our walls and in the world around us. We needed to ensure our name, logo and website accurately reflected our evolution and current position in the marketplace. The original name, e=mc2…

  • How ‘experience design’ can grab your audience on an emotional level

    By Brad Friesen Today’s event professionals are constantly pushing the boundaries of innovation and creativity to create memorable event experiences. While talent and intuition go far, utilizing an experience design (XD) methodology is a valuable way to take something we have always cared about and apply tools and processes to make it happen. XD as a principle is more about design thinking then it is about pure event design. Like all good design, XD starts with establishing a deep understanding…

  • How to identify prospects and build your database for a targeted event marketing campaign

    There is a good chance that most meeting and event planners begin their event marketing with some level of data. If they’re lucky, that database may also include some background information on past events attended and whether attendees returned year over year. What it may not include is information on what attendees value. The best ways to gather this level of understanding are to: Connect and stay in touch with your attendees. It is easy to become engrossed in the…

  • Three quick tips to freshen up your event giveaways

    When you’re organizing events year after year, your swag options can start to feel stale. We find that event planners see a lot of different promotional ideas during their day-to-day work that can easily fall into that “seen it all” category. If you’re used to seeing the newest items as soon as they are available, anything older than a month tends to feel outdated. So, it’s nice to have a few tricks up your sleeve to give that swag a…

  • As a meeting professional how often do you consider your continuum of impact?

    The meeting planners and event producers I know, particularly those with longevity have: raised millions of dollars for charities, fed, entertained and educated tens or hundreds of thousands, continued to respond to the massive changes in technology, travel and expectations that force us to evolve. This (r)evolution includes the way we plan and deliver both education and connection opportunities for our participants, how we market our events and associations, and how we can collect and use the data from each…

  • Today’s attendee marketing challenges

    Are you one of the 65 per cent who open their mail over the trash can? Do you mine your email for the typical cliché subject lines that indicate “spam” and delete without even opening them? One of the challenges we hear most from our clients is how to generate and grow an audience at their meeting or event, and rightfully so. Attendee marketing is more of a challenge today than ever before. We can no longer rely on traditional…

  • Promotional products trends for meetings and events

    A must-attend event every year on my calendar is the ASI Show (Advertising Specialty Institute) Chicago in the summer. It’s right before the holiday gift giving season, and new promotions for the coming year are often introduced. With an eye out for items and trends that affect the meetings and events industry, let’s see what I noticed on the show floor. Bag brag and drag. Of course, at registration I got my larger than life tote bag to use on…

  • Pre-event communication: Don’t let your event start at the door

    By Ben Moorsom It’s time to get honest about your pre-event communication. Is it more than a “save-the-date” or “register here” email? Does it break through the day-to-day clutter attendees are subjected to? Does it plant the seeds of your important messaging and put attendees in the right mindset for your event? Does it get your people excited and wanting to attend? Be honest. Is your teaser more than an afterthought? It’s time to turn the missed opportunity of pre-event…

  • Thinking of reducing prices on your event services? You might want to think again!

    In the course of marketing strategies, some small businesses may consider reducing prices or offering a discount as a sales incentive. Two critical questions come to mind. Will lowering the price drive enough sales to make up for the loss of income due to the reduction? Will the current operational structure support the increase in volume of sales driven by discounting? When adopting a price incentive strategy, it is important to understand the variables in profitability and how that impacts…

Venue & Supplier Profiles