Event Branding & Marketing

  • New CEIR report on attendee promotion campaign spending

    Invaluable benchmark statistics for business-to-business exhibition organizers The Center for Exhibition Industry Research (CEIR) unveils a new benchmark report for business-to-business exhibition organizers. The study focuses on spending and the marketing-mix allocation for attendee promotions and marketing tactics found to be most effective in driving attendance at exhibitions: Cost to Attract Attendees. Cost to Attract Attendees provides statistics on the median spending levels overall as well as on a per verified attendee basis. Marketing mix by tactics is also reported.…

  • How to harness the creative spirit for event promotion

    By Ben Moorsom In a world that’s cluttered with noise, it often takes a splash of creativity to make people listen. In early November, Virgin America airlines began re-capturing the attention of its passengers – and the rest of the digital world – with a masterfully produced music video created to replace the standard safety demonstration played prior to take-off. It’s a little bit Broadway and a little bit hip-hop. It’s perfectly choreographed, and skillfully composed. And, it’s sure to…

  • Event app sponsorship for events without sponsorship

    By Jonah Wolfraim Many companies prohibit taking advantage of potential sponsorship opportunities at their events, making it virtually impossible to generate any sort of revenue. Whether it’s a matter of competing interests or the marketing team not wanting to present competing brands, there are a variety of reasons some companies are unable to showcase sponsors and partners. Without that outside support, it’s spend, spend, spend and all upper-management sees is that the meeting cost the company X amount of dollars.…

  • Why you should keep your event branding simple

    So, what does the book or movie The Godfather have to do with your conferences and events? I want you to think totally outside of your normal realm for this article. I recently attended the PCMA Convening Leaders Conference in Boston, and a particular session struck a nerve with me: Beyond Best Practices…Explore Best Principles for Experiential Meeting, facilitated by Greg Bogue of Maritz Travel Company and Gary Schirmacher, CMP of Experient, A Maritz Travel Company. This was one of…

  • Seven ways to build a must-see business website

    Every company, no matter the size, relies on the support and goodwill of its customers to survive in today’s market – doubly so in an online world, where hundreds of competitors are literally just a click away. But the harsh reality is that some are better than others at learning to engage and interact with these individuals through inbound marketing and content marketing strategy, all of whom share a very important common interest: Your business and brand. Those who fall…

  • Post-event communication: The most neglected part of any event

    In my last article, Pre-event communication: Don’t let your event start at the door, I talked about how pre-event communication plants the seeds of important messaging and puts attendees in the right frame of mind even before they arrive at your event. I also said it was an often-overlooked element and became a missed opportunity to connect with attendees. Do you know what the other often-overlooked element is? Post-event communication, or post-com – and it’s probably the most neglected element…

  • Three predictions for event swag in 2014

    It’s that time. It’s time to look back on what happened this year and guess what will happen next year.  In the promotional products world in 2013, we saw requests for tech items like custom powerbanks and branded styluses explode. So, what will be big next year? Rather than trying to predict one or two specific products that will be hits next year, we sat down and focused on categories that we think will dominate custom orders and branded products…

  • Five ways to enhance your marketing with online video

    Online video consumption continues to explode in popularity, with over 189 million users having viewed over 49 billion clips in October 2013, according to comScore. Alone, the top distribution channels, such as YouTube, Facebook, and Yahoo!’s and Microsoft’s respective networks can provide a powerful platform for branding your business or events. However, it bears remembering that the numbers can tell a confusing tale. While several clients we consult with boast online channels featuring seven-figure play counts, many still struggle to…

  • Three ways to spruce up your meetings with swag

    I’ve been in a lot of corporate meetings over the years. On-boarding meetings, train-the-trainer, office safety, take overs, HR rollouts, product roll-outs, rate changes, sales, marketing, customer service, kick-offs, team-building…you get the idea. Those meetings have run the gamut from fall asleep boring to comedy club hysterical to downright hostile. I’m certainly not the exception when it comes to the number of meetings I’ve racked up in my calendar over the years. Depending on which numbers you look at, workers…

  • Four ways businesses, brands and events stay relevant

    The entire competitive spectrum around us – including best practices, competitors, customer expectations, trends, technologies and tools – is constantly changing. What was great yesterday is not necessarily going to be extraordinary tomorrow when everything shifts. The good news is staying ahead of the curve isn’t as hard as it seems: You don’t have to be psychic to see the future coming, just flexible enough to roll with the punches that it brings. Several tactics can help you polish your…

Venue & Supplier Profiles