Event Branding & Marketing

  • How graphic design can create that wow factor for your next event

    By Annie Ratcliffe, and Jenny Faucher As a reader of Corporate Meetings Network, you know how to run an event and make it fabulous — a welcoming atmosphere, stunning audio/visual, delicious catering, and technology that work together to ensure happy attendees. However, there are components to an event that too often are overlooked – for example, eye-catching, informative, branded design materials. From the start to finish of your event, whether it is a three-hour cocktail networking event or a three-day…

  • Top 10 ways to attract Millennials to association events

    Why is there such a stigma around events hosted by associations? Why do association events somehow get classified as less glamourous than corporate events? Many young professionals may not yet know all of the benefits of joining a professional association in their field (networking opportunities, professional development, industry recognition, just to name a few), so hosting an amazing event is a great way to get their foot in the door. Look at the Millennial stereotype – they’re tech-savvy, trendy, action-oriented,…

  • How to increase pre-conference engagement with social media and games

    Engaging your attendees prior to the event is the best way to ensure participants will be excited during the show and even afterward. Encouraging participation before the event sets the stage for high levels of engagement because your audience will already be invested in your content, competitions, and the conference in general. The key to using social media and event games for pre-conference engagement is having a plan or strategy in place that includes a timeline, tactics and an understanding…

  • Top three ways to catch the eye (and budget) of every prospective event sponsor

    We’re all aware of the uncomfortable conversation that surrounds asking for money. It’s not fun; it’s awkward, and it often leads to disappointment. Why does it have to be that way? Why can’t it be fun, engaging and end with two happy parties? Here are a few steps to help balance your event budget and create raving sponsorship partners. 1. Open dialogue Be up front, honest and sincere with your event partners. In this fast paced world that we live…

  • What makes an event sticky?

    Stickiness is a term which refers to the resonance of an event or learning experience on a person. So, how do we make our events sticky? The good kind of sticky that has content being shared, actionable takeaways acted upon and guests booking their ticket for the following year is what we want to talk about. It has to elicit an emotional response. This can be from stories from the stage where your speakers are able to connect their experience…

  • Another year older: What the aging population means to the events industry

    A new year has begun. As with any new year, it starts with hope and optimism. Of course, it also means that we are all another year older. These days it is more than just an expression. Canadians are living longer, and the proportion of Canadians over 65 is increasing. Indeed, never in the million year history of humanity has life expectancy increased so rapidly as over the last century. In 1922 the average life expectancy was 60. By 1950…

  • How an effective program agenda can make or break your next event

    By Amanda Stewart A significant investment is made in time and dollars in creating an event, whether it is a conference, national sales meeting, a reward and recognition trip, a gala or networking event. Connecting and engaging your audience is essential to the event’s success. A well-rounded program agenda, developed with the audience as the focus, will create a successful event, achieve your objectives and reap the benefits of the investment. For successful meeting planners, the process of building the…

  • Community volunteerism: How to engage your event’s local community by providing a hands-on charity component

    Volunteering has become a large component for events these days. Attendees, especially millennials, want to be part of something greater and leave each event with a sense of accomplishment. Not only is incorporating community volunteerism a feel-good opportunity for the attendees, it is a wonderful way to help local charities and create a lasting impact. Although many different charitable components can be incorporated into our events, partnering with a local community organization and creating a hands-on program where attendees can…

  • Event marketing: Six ways to amplify attention to your next event

    By Misti Buard Capturing and keeping an audience’s attention is one of the most crucial factors to remember when planning a corporate meeting or event. From promoting the event beforehand to managing potential distractions, here are six tips to help you amp up the excitement and interest at your next event: 1. Get to know your target audience Before planning your next event, take some time to learn as much as possible about your target audience. Survey potential attendees to…

  • RSVP etiquette: Why we are tentative to RSVP to events

    If you’re old enough, you remember when RSVPs used to be straightforward. You got an invitation, you made a decision and you sent a response to advise accordingly. Today, despite technological advances in sending and capturing responses, this process has become anything but simple. The edges of RSVP etiquette are blurring and planners are feeling the ramifications. It is now common – even expected that there will be a large percentage of people who will not respond, and this number…

Venue & Supplier Profiles