Event Branding & Marketing

  • Celebrate Ontario 2017 now accepting applications

    Province investing in festivals and events to boost tourism and create jobs Ontario is encouraging festival and event organizers across the province to apply for Celebrate Ontario 2017 funding. Celebrate Ontario is a grant program that makes it easier for festival and event organizers to offer new and improved experiences that attract more tourists and increase visitor spending. Last year, the program supported 200 festivals and events across the province, boosting local economies. For 2017, organizers of existing large festivals…

  • Now what? Planning your post-event strategy

    By Kelly Furnish, Event Coordinator, Managing Matters The lights are off and the last attendee has the left the building. After months of planning and promoting, you have successfully completed your event… but what happens next? All too often, planners underestimate the importance of what happens post-event, missing out on key opportunities to gain insight into improvements for the future, promote meaningful engagement and establish loyalty with attendees. As part of every event’s conception, planners should be thinking about its completion…

  • How to create temporal landmarks and why they are crucial to your events

    By Ben Moorsom Do you find that you’re more likely to set and tackle your goals following a meaningful event such as the start of a new year, a milestone birthday or an anniversary (work or personal)? Do you feel as though these events give you a “fresh start” or inspire you to take stock of where things are at and where you’d like them to be? If so, you’re experiencing the Temporal Landmark effect. Where were you when you…

  • Setting the tone: Tips for setting a mood upon entrance to your event

    The tone of your event entrance starts long before your first attendee arrives. You must set your tribe’s level of ambition. Raise your level of expectation from your staff, your team and your volunteers, and build your culture as a force for good. Events can be long hours, exhausting days and taxing on the brain – but they are also fun and rewarding! Let your team have fun with their onsite presence. Encourage them to be goofy while maintaining a…

  • Three tips for a successful trade show or event

    By Geoff Martin In a marketing world dominated by technology and online engagement, trade shows still prove to be a successful marketing technique for most organizations. Nothing compares to being face-to-face with your target market and encouraging engagement with your brand. Planning a trade show exhibit or event display can be overwhelming, but keeping the following three tips in mind will not only help to simplify the process, but will also help ensure a successful event. 1. Plan ahead: Define…

  • 17 ideas to add now for more memorable events

    Mobile device charging stations – the new water cooler of your events. Make it comfortable. Add water and maybe even a list of questions people can think about relevant to your industry as conversation starters – ideal for the power-hungry introvert. Mobile app. Keep it simple, or add some bells and whistles aka participant feedback mechanisms. Every single person shows up with a device, and most of them don’t need more paper to recycle later. Enough said. Water stations, with…

  • How to rock your second screen roll out

    By Victor Paan Mobile devices are a part of your attendees’ everyday routines, whether at home, on the job, or on a show site—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? Mobile devices can help amplify engagement, while working behind the scenes to gather immense data on audience preferences, speaker and content performance and more. Second screen is still a fairly new technology, but through our experience utilizing…

  • Overcoming event industry threats and improving the value chain

    In April, I had the opportunity to attend both IMEX Frankfurt (fabulous!), and hosted in partnership with this, the inaugural International Special Event Society Global Event Summit with Visit Scotland and Events are Great Britain. If you were to follow the posts of any member of this group, you will see the rolling hills of Gleneagles Golf Course, men in kilts aboard the Royal Yacht Britannia, the very cool built in tiered and rotating seating in the Edinburgh International Conference…

  • Measuring event success: 16 tips for helping your clients understand money well spent

    After the 2008 recession, the events industry took a major hit. Companies went from having lavish parties and extravagant events to cutting down to the bare minimum. Then more than ever, event industry professionals had to consistently prove their value and the value of business events to executives and decisions makers. All of a sudden, measuring the ROI and the overall quantifiable success of events became a top priority in order to show the real value of face to face…

  • Seven hot decor ideas for your next event

    By Marla Brown In the event world, you are considered only as good as your last event. Staying fresh and current with your design ideas is a must to wow your clients time and time again. Whether you are faced with a large, medium or small decor budget, you can use the “30 second wow factor” to blow your clients away. We call it “the 30 second wow factor” because if your clients haven’t commented how great the space looks…

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