Event Branding & Marketing

  • Leveraging the power of choice within corporate events

    By Ben Moorsom Chicken, beef, or fish? Spa or golf? These are the types of choices you’ll most often find when it comes to corporate meetings and events. People are asked to choose amongst more trivial things, but rarely given any choice when it comes to the content or structure of the information they’re receiving and how they’re receiving it. While many association meetings and conferences do a great job integrating ‘choice’—the same hasn’t been translated to the corporate event…

  • The power of events in disruptive times

    When “unpredictable” is the new buzzword for the economy, everyone in the meetings and events industry should be a little nervous. We have been through cutbacks, recessions, governances, regulations, and threats from both Mother Nature and other humans, all forever changing our ability to deliver hospitality to our guests in the way we (and our clients) feel they are most deserving of. Yet, as humans, we still travel, meet, attend events, and celebrate all that life brings us. These events…

  • Attracting Generation X – the forgotten generation of meeting attendees

    While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan less around them, but forgetting to target this “sandwiched” generation is a mistake! Why you should focus more of your efforts on attracting Generation X When it comes to your attendees, particularly if planning events for a professional association, Generation…

  • Booth layout 101: Tips to make trade show booths exciting and inviting

    By Daniella Bustamante In the world of trade shows, you come across numerous companies of varying services, products, sizes and industries – you leave remembering a select few. There is a reason for this. No matter what the company, having an effective booth design makes all the difference. Here are a few tips and ideas to think about when planning your next trade show booth. Maximize space When planning out your booth, you want to maximize whatever space you have…

  • How to help your event newbs: Tips for helping first-time attendees build relationships before an event

    Most of us can relate to being the new person in some form or another. A first-time attendee, a new member, being the only staffer from your company attending an event, etc. awkwardly sipping your drink while you look around the room, trying to make eye contact with someone or to possibly creep your way into a conversation that you’ve been eavesdropping on. Not the greatest feeling. Wouldn’t it be amazing if we could help people avoid that feeling for…

  • Disruption happens: What are you doing about it?

    For several years, there has been a theme of disruption. Meetings and events are being disrupted by technologies offering everyone access to new models for accommodation, transportation, meeting space booking, and transparent buying of a plethora of goods and services. We receive messaging saying we must integrate now. The question becomes, how do we prioritize our adoptions of new demands and technologies? SWAG! SWAG, the “Stuff We All Get” is a simple shift to start with. While there remains an…

  • Event logistics for a mindful experience

    By Leanne Andrecyk Logistics: the process of planning, organizing and managing activities. Born from the military arts, it is the essence of the event industry and the most important element of the craft.  A true master of logistics can take event management from an activity to a scientific discipline. Event logistics can encompass all planning phases of an event; however the focus of this article is on the end game: the logistics of event execution with guest participation in mind.…

  • Marketing and event planning team collaboration greatly valued for creating successful events

    One-half (49 per cent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), in partnership with Cvent, recently released new research that explores the prevalence and types of collaboration between event planners and marketing departments. “Like any cross-company collaboration, getting…

  • Dangerous assumptions: The faulty reasoning behind many conference education programs

    By Jeff Hurt It’s a very dangerous assumption: We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions. Mimicking the wrong model Most of our conference education mimics our traditional higher education model. Attendees listen to experts…

  • Rethinking swag: Practical ideas to increase promotional effectiveness

    By Arlene Shilke Everybody loves free stuff! There is no better place to find free stuff than at conferences and events. Let’s face it, most of us arrive at the conference registration desk with high anticipation of the swag we are about to receive. After all, who doesn’t love the latest gadget or trinket that will become a talking point to help us build a connection with other attendees? What about all the resources and materials provided to us by…

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