Event Branding & Marketing

  • Using the billboard principle for more effective onsite exhibits

    At a recent networking event, I wandered past maybe a half dozen exhibit tables. (Emphasis on “wandered past.”) There were nice table covers with the companies’ names. Pens, notepads and marketing brochures were neatly arranged on the tops. The settings were not distasteful, but not effective either. Why? Sponsors and exhibitors at this event were companies that provide high level consulting for manufacturing, international marketing and production, finance and risk management. Companies like these are really challenged when it comes…

  • Why communication is key to sustainable meeting success

    One of the first tips I share with event professionals who are beginning to plan sustainable meetings and events is to remember to tell everyone what they are trying to accomplish (i.e. strategies they are using to minimize the environmental footprint). And then I tell them to ensure that afterwards, they express to everyone involved how well they did (i.e. how much waste was diverted, energy saved, etc.).

  • Three tips for swag sponsorships for your conference or event

    At a promotional products industry expo, I was chatting with a couple of colleagues who talked about their recent sponsorship of some conference swag bags. They had agreed to provide the bags (which apparently contained giveaways) and were hoping (key word here) to get some nice testimonials about their work, all with the intent that it would lead to more business. All I can say is that I hope it works out for them because it sounded like it was quite an investment.

  • Ten tips for your next conference

    Conferences are hard work. From developing the creative treatments to establishing milestones and timelines, planning ahead can make all the difference in the world. When planning a conference, there are specific guidelines that you should always follow in order for it to run smoothly. Here are 10 tips that will help you plan and run a successful conference.

  • A new sheriff in town: Canada’s anti-spam legislation, part two

    When Canada’s Anti-Spam Legislation (CASL), Bill C-28, was passed in December 2010, almost no one took notice. Business groups such as the Canadian Marketing Association were still meeting with federal officials to see how the spirit of the law would be applied and regulated. Now that we are told the law should be effective in mid-2012, the challenge is to make sure your email marketing practices comply with the legislation.

  • Establishing trust and rapport in non face-to-face situations

    When I was approached to write this article I thought, “sure, no sweat.” After all, I run a company that helps meetings industry organizations grow their business through phone and email lead generation programs. I’ve been teaching my clients and employees how to build trust and rapport for the last 14 years we’ve been in business.

  • A new sheriff in town: Canada’s anti-spam legislation

    There’s a new sheriff in town for anyone involved in email marketing in Canada. Its name is Bill C-28. It’s been setting up shop over the last year. Its main purpose is to enforce the email behaviour that will soon be expected of you.

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