Event Branding & Marketing

  • Top five technology trends for meeting and event planners

    Over 3,700 buyers and exhibitors recently attended AIBTM 2013 in Chicago, where over 30 hours of content programming were devoted to the theme of “Defining the Future of Meetings… Together.” Having had the pleasure of serving as a keynote speaker on the topic of innovation and change in the meetings, incentives and business travel industries at the tradeshow’s CEO Summit, one thing quickly became clear. After speaking with several top industry leaders, it’s obvious that even if we had 300…

  • Trade show banners: How to use humour to guide your attendees

    Blam! Zap! Pow! I went to the recent Chicago Comic and Entertainment Expo (C2E2) to check out what’s hot in the comic universe (especially for my personal favourite, Marvel). Quite a cast of characters (both featured guests and attendees) were wandering the floor. And C2E2 started the show even before attendees entered the expo with some interesting trade show banners. I love it when I can go to a trade show or event as an attendee instead of as an…

  • Meeting challenges, trends and solutions

    Independent planner Q & A with: Angela Zaltsman, CMP, A to Z Event Management Mary Mulligan, CMP, Mary Mulligan Event Management Heather Baker, Amaryllis Events What are some of the biggest challenges you face as an independent meeting and event planner in Canada? Angela Zaltsman: Budgets and a shorter turn-around time for meeting and events are my challenges. Budgets dictate the limits within which an event will be produced, forcing creativity with respect to how a planner delivers and solves…

  • The power of consistency

    By Ben Moorsom When you’re knee-deep in the logistics and execution of an event, are you keeping the company’s brand, values, and image top of mind? When it comes to planning a successful corporate event, there is no question that a great deal of attention must be paid to the details, such as choice of venue, food and beverage, team activities, and conference logistics. However, a common flaw we see in the rollout of corporate events, is the disconnect that…

  • Six items to include in your event sponsorship package

    Event sponsorship is a means of supporting an event, activity or organization by providing money or other resources of value to the event in question. The sponsor generally receives advertising space or other publicity at the event in exchange for its support. Why do we need event sponsorship? For an event in need additional funding, the sponsor’s contribution is valuable in a number of ways: it can help reduce hard costs, or it can encourage investments in or contributions to…

  • Conferences as your brand promise

    I recently had a browse through the January issue of The Globe and Mail’s Report on Business and this article caught my eye: Canada’s Top 50 Brands by Steve Brearton. Brearton talks about your brand being the value of a promise that is consistently kept. Brearton breaks down his definition as follows: Value: What’s the actual dollar value of the company’s brand? Is this the old accounting ‘goodwill’ value of a company? To find out the mathematical value, read the…

  • Promotional products hot list for 2013

    I love January! I’m always getting revved up for the New Year and, thankfully, so are my clients. One of the other January perks is that there are a number of promotional products shows and new product announcements going on. So I’ve rounded up some of the hot new products and product categories to give you some ideas for your meetings and events in 2013: Going mobile. With a cell phone in just about everyone’s hands these days, mobile accessories…

  • Meeting the challenge: Three Canadian corporate planners weigh in on the top industry issues

    From shrinking budgets to the social media revolution, today’s corporate meeting and event planners are faced with a multitude of constantly shifting priorities and unique challenges. How are some of Canada’s top corporate planners meeting these challenges and devising solutions for their respective organizations? Join the conversation as CM&E checks in with three leading planners in the Canadian corporate meetings industry and gets them to weigh in on some of today’s most pressing issues. Corporate Planner Q&A Panel: Fiona Marshall-White,…

  • How to make the most of event branding opportunities

    By Ben Moorsom What “irks” you about event branding? If you’ve ever attended an event and been underwhelmed, then you can understand what ‘irks’ me about event branding – missed opportunities. There’s no excuse for missing opportunities to maximize your brand and create a robust, immersive and truly engaging event experience. And the worst thing is, the solutions that would take these events from ‘miss’ to ‘memorable’ are usually in the simplest of details. That’s where branding lives, in the…

  • QR code mistakes and how to avoid them for your event promotions

    There’s a lot of chatter about whether QR codes (2D barcodes) are a technology for the future or are they just another fad. Here’s my take: I think they are still a viable technology for use in marketing and events in the future. The up and coming technology that could replace some QR code use is NFC (near field communications). However, that is a more sophisticated technology, the set up of which is out of the comfort zone of many…

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