Event Branding & Marketing

  • Sponsorship Expectations For 2022

    sponsorship

      Understanding that in 2021, oil reached its highest levels in seven years. Unemployment is at the same level as it was pre-pandemic. We saw record levels for the TSE, although late year dipping and sell-off was expected as a correction, but we are still ahead. All this leads to predictions of a future strong economy, although we will continue to have an inflationary effect on our spending dollar and continued COVID effects. This means that brands will have to…

  • The Need to Have Sustainable Meetings

    sustainable

      The disruptions of the past 20 months have shown the meeting and event industry’s resilience with event planners running numerous safe, meaningful meetings and events online, and recently again in hybrid and in-person formats. We’ve proved that we’re here to thrive through whatever the world throws at us, and are growing to meet the increasing demand for better-than-ever meetings and events. Edmonton’s first carbon-neutral conference three years ago represented a pivotal moment for us, solidifying that sustainability must be…

  • Destination Vancouver: Outlook and Goals

    destination Vancouver

      After thriving for decades, Vancouver’s tourism and hospitality industry has been predictably hit hard by the ongoing pandemic. According to the Vancouver Economic Commission, cruise and conference traffic is significant to the city, representing an estimated $2.2 billion in direct and indirect economic impact. Meanwhile, the meetings and conferences sector drives more than $1.6 billion in direct and indirect visitor spending. We ask Royce Chwin, president and CEO of Destination Vancouver, about what is happening and projections for how…

  • The ABCs of Digital Marketing

    digital marketing

      According to the Harvard Business Review, and the post-COVID CMO survey, social media marketing spending saw a 74 per cent lift in 2020. In addition, traditional marketing activity was projected to decline during the same time period. Digital marketing is becoming more of the budget focus for companies, and rightly so. With the pandemic, the importance of having a digital focus has come sharply into view for many organizations. These same companies are looking to expand their digital growth.…

  • Transform Your Employer Brand Experience

    employer branding

      In the modern age of employer brand building, companies are racing to keep up with the sentiments and creative needs of employees. We know first-hand that emotionally engaged employees take better care of your customers and strive harder to fulfill the mission of the brand. So, it only makes sense for companies to double down on their efforts to invest in their employees and generate a powerful employer brand experience. Events are a strategic and creative way to engage…

  • Diversity, Inclusion and Belonging in Live Events

    diversity inclusion

      Today, more than ever, cultivating a meaningful and intentional culture of inclusion and belonging for live events is essential to building community and making deep impacts. The most creative, strongest and resilient communities are those that are comprised of diverse kinds of people, from across all demographics. Whether you are designing an event to attract large crowds of people or to serve a particular small group, a common objective can be found: to create a sense of belonging and…

  • How to Sell Hybrid Events to Sponsors

    With the easing of lockdown restrictions and reopening of borders worldwide, hybrid events are expected to return in a big way. In fact, a new research study revealed 58 per cent of organizers are running hybrid events in 2021, and another 17 per cent have already committed to do so in 2022. That same study showed organizers are feeling confident about the return of in-person events, with 71 per cent saying their attendees expressed readiness in meeting face-to-face this year.…

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

  • Interactive Events: Strategies that make the content the marketing

    Just 20 years ago, flyers, posters and word-of-mouth were the go-to promotion tools. Nowadays, social media has made effective event promotion far more complex, demanding interactive content that generates and sustains engagement with attendees, regardless of the industry. But it doesn’t have to be expensive, just clever, which makes it accessible to even the most budget-hampered planner. Below, we highlight the elements of successful marketing strategies for the lead up to and day of an event that establish lasting engagement with the brand, and a…

Venue & Supplier Profiles