Skip the Plan, Embrace the Pop-Up

Spontaneity is anathema to a well-planned event. Spontaneity isn’t planned, which means it’s probably getting in the way of something that is, which means attendees’ sacrosanct schedules are being upended and taking the planner’s reputation with it. Planners might be … Continue reading

What do you know about sponsorship?

Reinventing sponsorships using creativity and customization When it comes to sponsorship, the competition is real – and tough. In order to survive it, we need to rethink what potential sponsors are looking for. Thirty years ago, it was a logo … Continue reading

The challenges faced by event food and beverage teams

From addressing food allergies to dealing with shrinking budgets and tighter-than-ever timelines, venue food and beverage teams face a host of challenges with every event they help organize. Corporate Meetings and Events magazine recently spoke with senior leaders at several … Continue reading