Event Operations

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

  • The Show Must Go On: Safe Practices for the Return of Live Events

    The return of in-person conferences and events is crucial to helping economies recover. They attract exhibitors and attendees from all over the world, generating millions of dollars in tourism revenue, and support tens of thousands of jobs across a multitude of industries. As co-chair of the Exhibition Services and Contractors Association’s health and safety committee and a member of the industry event and health advisory group for the Global Biorisk Advisory Council, a division of the worldwide cleaning industry association…

  • How Best to Monetize your Online Event  

    Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential to their survival amid the economic chaos wrought by COVID-19. While there are a variety of methods to earn income from virtual events — ticket sales, paid access to selective streams and upgrades for premium session content, to name a few — perhaps…

  • Celebrities take Virtual Events to Next Level without Excessive Price Tag  

    Have you always wanted to hire a celebrity to speak at a meeting or event but it was out of your financial reach? That’s likely not the case anymore. The rise of virtual events has made celebrity talent more accessible and affordable than ever. In the past, booking a celebrity was expensive and didn’t necessarily result in a positive return on investment. Costs associated with high-end talent included artist and agency fees, entourage travel, hotel rooms and catering. Then there…

  • What to Look for in a Digital Event Platform

    Prior to the COVID-19 pandemic, there were many web-based platforms that supported live events in limited capacities like video meetings or virtual walkthrough tours. Some platforms, such as event apps, have grown out of their ability to network an audience, connect buyers and sellers, and recommend relevant content to key audiences. Others are education platforms built for storing on-demand videos curated for the user to mimic a trade show or event experience. The current higher demand for an all-encompassing solution is driving…

  • How Businesses are Rising to the Challenges of the COVID-19 Pandemic

    COVID-19 has dealt the events industry a blow that far surpasses any other occurrence in modern history. No business has been left untouched but while some have crippled under the coronavirus outbreak, others have pivoted in ways they wouldn’t have imagined months ago when the outlook for 2020 was so bright. “Prior to the pandemic my team was planning hybrid events, which combines live in-person and virtual components. Now our offerings are primarily virtual-only,” explains Alicia Jenelle of her self-named…

  • Six Considerations Before Hosting a Live Event in the Coronavirus World

    With Alberta greenlighting indoor trade shows and exhibiting events, and other provinces likely to soon follow-suit, you may be eager (and have the opportunity) to squeeze an event in before the year is out. And rightfully so! Since March, the events industry has made do with virtual options, which, although effective, do not compare to the magic of a live event. But much has changed since pre-COVID-19. Where do you start? Here’s what you should consider as you embark on…

  • How to Pull-off a Trade Show During the Pandemic

    With strong lockdown measures instituted in March to stymie the spread of COVID-19, the roller coaster of emotions that comes with executing an event came to a standstill. But in late June, I got the opportunity to get back on that ride for a two-day international trade show. Say what? How inappropriate during a pandemic! What was even more tasteless is I attended the event in my slippers, no makeup and hardly dressed for the business occasion. I am of…

  • Are Virtual Event Speakers the Ultimate Resource?

    With most conferences and trade shows cancelled due to the COVID-19 pandemic, many companies and associations have pivoted to online events. Organizers of these virtual options are eager to ensure they provide a premium educational offering that rivals their live in-person counterparts. But what role do speakers play? Here, Speakers’ Spotlight’s co-founder and president, Martin Perelmuter, answers this question among others to help you transform your next virtual event into an extraordinary experience. What value does a speaker add to a…

  • What to Charge for a Virtual Event

    Typically, the costs associated with producing a virtual event are much lower than that of an in-person one. Organizers may save on the venue, food and beverage, decor, signage, travel, accommodations and more. Pivoting online means the entire event format will change and, subsequently, a new pricing strategy is required. While many virtual events are offered for free, this doesn’t mean yours has to be. But what should you charge? The best way to determine a suitable pricing structure is…

Venue & Supplier Profiles