Event Operations

  • Will Contract Complacency Set in Again?

    contract

      by Heather Reid As an entrepreneurial event planner since 1994, I’ve been through the September 11, 2001 terrorist attacks, the SARS outbreak in 2003-2004 and the Great Recession of 2007-2008.  After each of these crises, there was a palpable buzz in the industry about the importance of event contracts and balanced contract clauses, and yet each time, that buzz quickly took a “backseat” to the plethora of planners’ more pressing responsibilities. Now that we are all emerging from the…

  • Leveraging Technology

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      2022 is ramping up with many eager to see a return to in-person events. Most are also leveraging the widespread improvements in technology and increased digital dexterity on the attendee side. This new digital confidence is unlocking the potential for wider reach, stronger networks and longer, more meaningful conversations. It’s also helping the events industry feel positive about its future and building confidence in creating impactful and measurable hybrid experiences. Many have taken on the challenge of merging digital…

  • Virtual vs Face-to-Face Events

    events virtual

      Over the last two years, everything has moved online. Our commutes to offices have been replaced with working from home computers; dining out has been replaced with Uber Eats orders or at-home meal boxes; and even in the world of events – an industry grounded in bringing people together – has had to transition online too. From hosting virtual meetings, cooking with famous chefs, attending galas… the list can go on and on. But despite the progression we’ve made…

  • Building Proposals that Close Deals

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      Writing great proposals is not rocket science. But too often we try to short cut the process. If you follow these four simple steps you will be successful with your proposals. 1)      Understand the prospect’s needs. This means extensive discovery sessions. Before you can build a proposal, you need to know the prospect’s specific goals. Are they sales? Is it about building brand awareness? Is it a PR or GR move? Perhaps it is about employee engagement. Perhaps it…

  • Use Corporate Retreats To ReConnect

    corporate retreats

      Business leaders have a problem. On one hand, their workforces are saying that they are tired of Zoom meetings and feeling isolated as they work from home, and mostly, that they miss the human connection. Leaders miss connecting with their teams in person too. But, on the other hand, employees are not keen to rush back to five days a week, 9-5pm office setting with crammed commuting and cold corporate cubicles. So how do leaders reconcile this problem? How do…

  • Can Stadiums Deliver World-Class Events?

    stadiums events

      Historically major events have spiked huge investment by the hosts and bring about the construction of new venues and infrastructure, and while in recent times efforts have been made to limit the environmental impact, construction always has some impact. After all, the most sustainable event is the one that doesn’t build anything. Hosting a major sporting event, such as the Olympics or FIFA World Cup is notoriously controversial, whereby the hosting prestige can, and often is, outweighed by substantial…

  • Surviving The Next Big Wave

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      If you made it through the last two years and still have your company and team intact, then you are still standing and are ready to take on what is happening in our industry. The work is coming in harder, faster and with staggering momentum and we will need to learn to ride the wave. Our team decided early on that we would never call (whatever was to come) a tsunami, but that’s exactly what it is. For more…

  • Six Top Tips for Quality Hybrid Events

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      As we enter a new world of events, it’s safe to say that hybrid events are here for the long run and after a couple of unsettling years due to the pandemic, audience expectations are higher than ever. We have all seen the full potential of virtual events and their unique ability to engage global audiences. As we start to see pandemic restrictions lift, there is an increasing demand for events to maintain the benefits of both in-person and…

  • Springing Forward for 2022 Events

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      We’re stepping into an exciting time for the events and meetings industry; and as I write this piece, I’m filled with confidence and delight. March 1, 2022 was big day for us in the events world here in Toronto as venues went back to operating at full capacity and all of a sudden a huge piece of the planning puzzle just fell in to place! While we move forward in our planning process with a sense of optimism, it…

  • Success Depends on Working Together

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      As I sat down to think about how I wanted to excite and encourage you, my valued industry colleagues, I thought back to the phrase, ‘we’re all in this together.’ I feel compelled to remind everyone that this still holds true, and as we plan for our future, we must think about each other and our mutual success. Together is the way forward. Our relationships with our suppliers, team members, and industry are our most valuable assets. It’s these…

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