About the author:

Author: Scott Steinberg

Award-winning professional speaker Scott Steinberg is a bestselling expert on leadership and innovation, and the author of Netiquette Essentials: New Rules for Minding Your Manners in a Digital World, Millennial Marketing: Bridging the Generation Gap and Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty. The founder of SELECT nightlife and entertainment magazine, and among today’s leading providers of keynote speeches, workshops and seminars for Fortune 500 firms, his website is www.AKeynoteSpeaker.com.

Articles by Scott Steinberg

  • Five best email and online newsletter marketing services

    Social media is the go-to service for online marketing these days, but there’s still a lot of value in email marketing services like newsletters, flyers, advertisements and deals. Literature that’s delivered via email allows you to deliver more in-depth information than Twitter affords, and you can also customize layouts far more effectively than what’s possible with Facebook. Finally, email is still a hugely popular means of online communication. It’s not uncommon for someone to let Facebook or Twitter fall by…

  • Five biggest business mistakes to avoid

    Everybody makes mistakes, even seemingly infallible business behemoths. The problem is, when said industry Goliaths trip, the ground shakes for miles around. It’s not that business mistakes and failure are things to be feared – in fact, if it happens in measured amounts, failure can be an important stepping stone to success. But modern businesses tend to make common mistakes over and over, indicating that many leadership and management teams learn nothing no matter how often they trip over the…

  • Seven ways to build a must-see business website

    Every company, no matter the size, relies on the support and goodwill of its customers to survive in today’s market – doubly so in an online world, where hundreds of competitors are literally just a click away. But the harsh reality is that some are better than others at learning to engage and interact with these individuals through inbound marketing and content marketing strategy, all of whom share a very important common interest: Your business and brand. Those who fall…

  • Five ways to enhance your marketing with online video

    Online video consumption continues to explode in popularity, with over 189 million users having viewed over 49 billion clips in October 2013, according to comScore. Alone, the top distribution channels, such as YouTube, Facebook, and Yahoo!’s and Microsoft’s respective networks can provide a powerful platform for branding your business or events. However, it bears remembering that the numbers can tell a confusing tale. While several clients we consult with boast online channels featuring seven-figure play counts, many still struggle to…

  • Four ways businesses, brands and events stay relevant

    The entire competitive spectrum around us – including best practices, competitors, customer expectations, trends, technologies and tools – is constantly changing. What was great yesterday is not necessarily going to be extraordinary tomorrow when everything shifts. The good news is staying ahead of the curve isn’t as hard as it seems: You don’t have to be psychic to see the future coming, just flexible enough to roll with the punches that it brings. Several tactics can help you polish your…

  • Five key elements for business success

    Business success takes many different elements combining together to create just the right mix of vision, purpose, product and customer satisfaction. While there are many factors that businesses cite as being essential to creating success, here are five that must be on every organization’s list. Value The features, uniqueness and benefits of your business are what differentiate you from your competitors. Donald Neubaum, College of Business Associate Dean for Research at Oregon State University, states that businesses must continue to…

  • Five social media myths debunked

    Social media has literally changed the face of marketing and hiring for businesses of every size. Small businesses benefit from its $0 price tag and see it as an easy way to participate in industry conversations and stay in front of clients. Big businesses are well aware of the benefits too, and according to research by the University of Massachusetts Dartmouth Center for Marketing Research, 73 per cent of Fortune 500 companies were active on social media long before it…

  • Top five technology trends for meeting and event planners

    Over 3,700 buyers and exhibitors recently attended AIBTM 2013 in Chicago, where over 30 hours of content programming were devoted to the theme of “Defining the Future of Meetings… Together.” Having had the pleasure of serving as a keynote speaker on the topic of innovation and change in the meetings, incentives and business travel industries at the tradeshow’s CEO Summit, one thing quickly became clear. After speaking with several top industry leaders, it’s obvious that even if we had 300…

  • Top meeting mistakes: Five items you may be forgetting

    Frantic as CMPs and corporate meeting specialists often find themselves planning engaging programs and plotting event logistics, it’s all too easy to overlook simple value-adds that can radically enhance any gathering’s impact. But if properly leveraged, these cost-affordable and easily-implemented initiatives can help maximize attendance, boost audience learning and takeaway, and dramatically improve return on investment. Following are several ways to get more from your conferences and executive summits, none of which require huge added expenditures, yet all of which…