About the author:

Author: Sandy Biback

Sandy Biback, CMP CMM, has over 30 years’ experience in the meetings/conferences/events world. She is an active member in PCMA, SITE, CanSPEP and FEO. Along with her own company (www.imaginationmeetings.com) Sandy is a teacher at Toronto’s Centennial College where she teaches several courses in a post-graduate certificate program, Festivals, Events & Conference Management (FECM). Sandy believes in starting small when creating sustainable events and moving towards fully sustainable events and always leaving a legacy of helping behind. She can be reached at 416-694-7121 or [email protected]

Articles by Sandy Biback

  • Life after event planning

    “What am I going to do after this? That’s a quote I found on a post the other day Five ways to battle post-event depression: Life after an event. Some good advice here. This is my last blog for Corporate Meetings Network. It’s been a great ride, and I’m forever grateful to Steven Chester, Sean Moon and their team for giving me this platform to discuss the meetings profession from my perspective and to allow me to hone my writing…

  • Why we need collaborative relationships in the events industry

    According to the Merriam-Webster’s dictionary, “collaborate” means: to work with another person or group in order to achieve or do something to give help to an enemy who has invaded your country during a war Adversarial means: involving two people or two sides who oppose each other Seems pretty simple to me which is the right way to do business and get things done. To work collaborative to me (barring seeing your suppliers as your invaded country during a war…

  • Meet, woo and win: Three words to kickstart your sales and event sponsorship

    Recently I did some binge cleaning of my office and came across an index box filled with very old business cards. On the front of the box were these three words: Meet, woo and win That’s always been a motto of mine for sales and event sponsorship. No matter what new information comes out about making a good sale, keeping a client, etc., for me, it has always gone back to those three words. Where did they come from? About…

  • Why meeting and event professionals must have financial literacy

    Some business owners lack key financial knowhow, survey finds I read this article by Lisa Wright in The Toronto Star in January, and I can’t get the facts out of my head. How many businesses in the meetings and events industry are comprised of less than 10 employees? How many are a single person who orchestrates with many suppliers to get the job done? How many people can put up a shingle and say they can plan events, meetings and…

  • Risk management and alcohol responsibility: Getting guests home safely

    Keys to Us has been around since 1996, and I just discovered it! What took me so long? Here’s the deal: You are pretty sure you will have too much alcohol when you head out for the evening. Give them a call, a time, a location, and they will pick you up. Not only that, they drive you home in your car. There is a Keys to Us car following so that the driver of your car can get back…

  • Four meetings industry experts discuss the finer points of mentoring

    Mentoring can mean different things to different people. For some, mentoring happens in an organization when a new employee is mentored by a senior staffer, ensuring the new employee both fits in with the corporate culture and stays on track with their professional development. Mentoring can also happen outside the corporate environment between colleagues on a specific area of expertise. Many times mentoring is a two-way street, not simply a case of a younger person being mentored by someone older.…

  • Moral courage, event planning, and an American TV show

    Have you seen the new TV show Madam Secretary? Each of the three episodes I’ve seen deals with a different ethical and moral issue Madam Secretary faces. To add fuel to fire, her husband is an ethics professor at George Washington University! Her grace and thought processes are amazing to watch – and how it involves, at times, not only the state department, also her own family. What would you do? Often, moral courage is a decision based on personal…

  • Airline passenger etiquette: Passenger 28K, are you the only one on the plane?

    Recently my husband, Stephen and I returned from two weeks in Belgium and France. We toured Flanders and The Somme and saw and heard many things that make us more grateful for our freedoms. Not to trivialize freedom, but I assumed one of them was to be able to have the minimum amount of space allowed in the economy section of a trans-Atlantic flight to myself! Obviously not according to Passenger 28K. I was fortunate enough to be sitting directly…

  • Why mentoring is a two-way street

    Wikipedia defines mentorship as: …a personal developmental relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. “Mentoring” is a process that always involves communication and is relationship based, but its precise definition is elusive. One definition of the many that have been proposed, is: Mentoring is a process for the informal transmission of knowledge, social capital, and the psychosocial support perceived by the recipient as relevant to work, career,…

  • Lies and half-truths: Why honesty and openness is a requirement for event success

    In the past two to three weeks I’ve heard the following from planners: The sales manager out-and-out lied to a colleague about XYZ. The sales manager at two of the three venues a colleague contacted about a conference didn’t even get back to them. Another planner was misled about the bandwidth required for Wi-Fi and other technology requirements. Registrants were told by the reservations department that the block was either full or the deadline had passed – neither of which…