About the author:

Author: Roni Feldman

Roni Feldman has been involved in the meeting and special event industry since 1979. She is President of Roni Feldman & Associates Inc. which provides a wide variety of services to the hospitality industry including conference and special event management, marketing, training and education programs. Roni Feldman holds the Certified Meeting Professional (CMP) designation, the Destination Management Certified Professions (DMCP) designation and the Certified Incentive Specialist (CIS) designation. These certification programs are only available to senior industry professionals who qualify and they were developed to define a high standard of proficiency in meeting management. In addition, Roni Feldman is the only planner in Canada who holds these certifications as well as a professional degree and experience in the areas of theatre and film production. This knowledge and experience provides a unique perspective on all aspects of meeting and event management. Roni continues to be in demand nationally and internationally as an instructor and workshop leader. She has been involved in the CMP study groups and has been a guest speaker at two of Meeting Professionals International (MPI) Professional Education Conferences, MPI’s first Canadian Educational Institute I & II as well as several of the Toronto Chapter monthly MPI and Professional Convention Management Association (PCMA) meetings; the Canadian Society of Association Executives; and the Life Insurance Management Research Association's Annual Conference. Roni spoke at the 16th International Meetings & Incentives Conference in Greece on Partnerships and was asked to address a group of DMC’s in Lisbon on selling and servicing the North American Market. Roni was asked in 1994 to serve as a member of the task force set up by the Ontario Tourism Education Council to establish and validate Standards for the Special Events Industry across Canada. Roni was also chosen to be included in the Nationwide Register’s Who’s Who in Executives and Business in recognition of achieving a level of recognizable success in their respective field. In 2012, Roni was inducted into the M+IT (Meetings and Incentive Travel) Hall of Fame with the Industry Veteran Award. THE INDUSTRY VETERAN AWARD recognizes a planner or supplier who has, during a long career, distinguished themselves by demonstrating leadership and innovation in all facets of their own job and the industry as a whole.

Articles by Roni Feldman

  • Unexpected added costs when planning an event

    At one point in every event planner’s career, there has been the situation of receiving a final invoice from a venue with added costs that were never included in the budget. This refers to power costs, internet costs, extra catering labour costs, and so on. This is especially problematic when a third party such as a DMC has given an inclusive price to the client and must absorb the extra costs or an in-house planner must go back to their…

  • When to walk away when planning an event

    As an event planner, you are only as good as your last event. If something does not seem right to you, it may be time to walk away. Early on in my career, I learned an important lesson. I had earned a reputation for producing great themed events. A third-party client approached me to plan a themed dinner offsite at an attraction. I sent a proposal and their client was thrilled and approved it as presented. Well, things began to…

  • An important question to ask yourself when planning an event: Why?

    When designing any special event, there is a very important question that I keep constantly in my mind: Why? Everything I do and all elements must answer ‘the why’. For example, I spend my client’s money as if it were mine. If I would not spend the funds on something myself, then why would I expect the client to spend the funds? Case in point: I produced an incentive program for a client’s President’s Club. The budget was not limited.…

  • Information – the most important tool of planning and executing events

    The one major tool we have is information. We get our information based on the questions we ask, how information is gathered and how information is distributed. Asking the right questions Whenever I am speaking to a new or previous client, I begin by: Gathering the basic information about the program or event; Asking the client to clearly define the objectives and parting message; Asking where the program or event has been held before (if applicable), what worked and what…

  • Finding a creative solution to your meeting or event problem

    When faced with planning a meeting or event, get out – look for creative ideas and solutions everywhere. I actually found Jim Carrey in a Toronto comedy club and hired him for a corporate event for a few thousand dollars. I often wonder if the participants remember who entertained them after dinner! Do not necessarily take no for an answer. My client was a sponsor at a convention and she needed a great evening hospitality event for two nights. It…

  • Creativity in the meetings and events industry

    From where does creativity come? Let me just say, I dislike the phrase ‘thinking outside of the box.’ It means nothing. The sky is the limit. After having produced events with budgets ranging from small to large, I feel qualified to say that your creativity is only limited by your imagination. So, where do you start? Ask the right questions to discover your client’s vision, if they have one. Move on to the objectives, format for the program and demographics…