About the Author:

Penni Holdham, C.S.E.P.

Penni Holdham, C.S.E.P., graduated from O.C.A. in 1979 and found her calling in the world of special event design. Leading her company, The Display Connection Inc., her design acumen has engineered a myriad of uniquely creative events that have garnered both local and international recognition. Whether designing a fireworks show over Niagara Falls or producing a full-blown competition rodeo for 4,500 guests at an island site, her attention to the detail adds value to her great event designs. She is a hands-on designer engaged in all aspects of prop construction, floral design, and full-room installation, ensuring her event vision comes to life with integrity and panache. Numerous clients celebrate her creativity, enthusiastically returning for original event designs that work. Some clients include McDonald’s of Canada, Microsoft, Bayer, Sun Life Financial, and more. Penni is one of Toronto’s finest event designers, serving business and corporate clients.

Articles by Penni Holdham, C.S.E.P.:

Thinking of reducing prices on your event services? You might want to think again!

In the course of marketing strategies, some small businesses may consider reducing prices or offering a discount as a sales incentive. Two critical questions come to mind. Will lowering the price drive enough sales to make up for the loss … Continue reading