About the author:

Author: Marilyn J. Dalzell, CMP

Marilyn Dalzell, CMP is Managing Director of Dalzell Meetings & Events Inc. in the Greater Toronto Area. Marilyn has spent over 25 years planning meetings, first as a corporate meeting planner for a large international financial institution and then as a supplier for a multi-national meeting planning organization. Marilyn has planned meetings and executed events in Europe, Asia, South America, the Caribbean and through-out North America.

Articles by Marilyn Dalzell

  • How a corporate meetings policy can harness your meeting spend and protect your company

    Have you ever wondered why your department manager arranges to have your team meetings in the corner meeting room, you bring your own coffee, and he orders a pizza lunch? While meanwhile down the hall Manager B, takes her team to a five-star hotel, with a hot breakfast, a buffet lunch and ends the meeting with a cocktail at 5 pm. Is it because one department has a bigger budget than the other? Perhaps. Is it because the message will…

  • ROI checklist: Items to consider to ensure a healthy return on investment for your meetings

    We all know meetings don’t just happen. They take planning, company resources’ time and hard earned cash. In order to understand your meeting’s ROI, it is necessary to measure the full extent of the costs required to execute a successful meeting. It all begins with establishing your objectives.  Let’s start with the most basic of questions. Why – What is the purpose of the meeting? What is your message? How do you want your participants to behave and feel at…