About the author:

Author: Mariella Irivarren

Mariella Irivarren is a Corporate Event Manager for a large financial institution in Toronto. In early 2015 she was named “Planner of the Year” by the MPI Toronto Chapter during their annual awards gala and most recently was inducted to the M+IT “Hall of Fame” in the category of “Industry Rising Star” during Incentive Works. An active member of MPI Toronto, Mariella has held leadership positions within the chapter for three consecutive years. She is a passionate individual who loves her career and enjoys mentoring and sharing experiences with other industry professionals and up and comers.

Articles by Mariella Irivarren

  • How to use real-time polling to enhance your corporate event

    I was introduced to live polling in my first year of university during Psychology 101. Sitting in a lecture hall with 300 people, I responded to questions the professor put to the class by answering on a small remote, which immediately registered my response along with everyone else’s on a screen at the front of the hall. Polling was a quick way to engage us, and it encouraged us to pay attention. It’s a two-way street, too: He often used…

  • How to deal with difficult clients

    In the events and hospitality industry, dealing with clients on a regular basis is part of the job. Whether you are a planner, hotelier or supplier, your goal is to make clients happy and do your best to meet their demands. At times, however, the demands become excessive and difficult to manage. This is where it becomes important to maintain a positive client relationship (even if it seems impossible at times), and do your best to keep the client happy…

  • Measuring event success: 16 tips for helping your clients understand money well spent

    After the 2008 recession, the events industry took a major hit. Companies went from having lavish parties and extravagant events to cutting down to the bare minimum. Then more than ever, event industry professionals had to consistently prove their value and the value of business events to executives and decisions makers. All of a sudden, measuring the ROI and the overall quantifiable success of events became a top priority in order to show the real value of face to face…

  • Community volunteerism: How to engage your event’s local community by providing a hands-on charity component

    Volunteering has become a large component for events these days. Attendees, especially millennials, want to be part of something greater and leave each event with a sense of accomplishment. Not only is incorporating community volunteerism a feel-good opportunity for the attendees, it is a wonderful way to help local charities and create a lasting impact. Although many different charitable components can be incorporated into our events, partnering with a local community organization and creating a hands-on program where attendees can…

  • Creative formats for business events

    Tools and tactics to create more emotional engagement and encourage greater overall participation and higher stakeholder satisfaction Business events these days are shifting. Attendees no longer want the same old snooze fest they’ve attended in past years. With technology changing and new generations taking over, one must keep their events interesting and flexible, allowing for attendees to connect with the event and enjoy their overall experience. There is no one-size-fits-all anymore. With four generations in the workforce, our events must…