About the author:

Author: Maddy Marchildon

As Director, Association Management & Consulting Services at Redstone Agency Inc., Maddy has worked with over 20 not-for-profit organizations located in Canada and the United States as well as an international association. She is focused on ensuring her clients always receive advice based on best practices and brings a wealth of knowledge in membership engagement, CMS and website platforms, systems and processes management as well as change management. A bilingual member of the team, Maddy also has expertise in providing board and volunteer support and structuring the annual financial reporting systems of many organizations. Maddy has published articles on Canada’s Anti-Spam Legislation, green workplaces and taking control of workplace stress. Maddy was named a 2015 Top 40 Under 40 by the Association Forum of Chicagoland and USAE Weekly. This prestigious award recognizes 40 up-and-coming association and not-for-profit professionals who demonstrate high potential for success in leadership roles and exhibit a strong commitment to the association management profession. Maddy is also the 2014 recipient of the Donna Mary Shaw Award from the Canadian Society of Association Executives (CSAE). It is awarded to individuals in the not-for-profit sector with a passion for management and mentoring. Maddy sits on CSAE’s Young Professionals Taskforce and is currently working towards completing her CAE designation.

Articles by Maddy Marchildon

  • Non-Profit, Pro-Revenue: Making money in the not-for-profit sector

    It’s that time of year again: More financial considerations for not-for-profit meeting planners. I’m not sure what it is about this time of year, but at the end of the summer season my financial concerns are always top of mind. It might be due to the timing of client budget planning for 2019, or that I’ve overextended my own budget from summer weekends trying to make the most of this nice weather (as I tell myself), but in past years…

  • Four reasons why you should attend professional association meetings

    As an association manager, I’m regularly coming up reasons why professionals should join their industry associations, and different ways to market and share their value propositions – and yet, there is still work to do around awareness in our own meeting planning industry! How do you get your professional development? What networks have you joined? Is it time to start being more active in your industry’s association? Or, maybe you’ve already had a full career and it’s time to give…

  • Trend Watch – Association Meetings in 2018

    Over the next few months, the team at Redstone will be taking the time to look at what we can change or improve on in our association meeting planning in 2018 – particularly those that will require increasing a budget line or two – in order to be able to bring the organizations we work with into the future. Here are two important areas where our team will be learning, training and increasing our budgets in order to better serve…

  • Dos and don’ts for events geared toward young professionals

    Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation X (if they’re controlling the budget for professional development and other events for their staff), and Generations Y and Z (yes, the first-born of this group are now 22!), it can be very challenging to make…

  • Resourceful ways to stretch a small meetings budget

    Meeting planners don’t generally lack original ideas for how to wow attendees. It’s fun to daydream about having a limitless planning budget and all of the things we could do, from infamous speakers, to the highest quality of food and beverage, and holding events in the most breathtaking destination locations and venues. Now, back to reality. Many of us face small or shrinking meetings budgets, especially in the not-for-profit world. Here are a few ways that you can help stretch…

  • Four ways event planners can get ready for the spring conference season

    If you’re like many meeting planners that work in conference and professional development event management, your peak season is the spring. During this time you’ll see many multi-day conferences, award shows, annual general meetings, etc. While the timing of these events are convenient for attendees since they occur outside of other peak seasons such as summer holidays and year-end, this also means that as a planner, you can expect things to pick up well in advance. Part of the nature…

  • Attracting Generation X – the forgotten generation of meeting attendees

    While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan less around them, but forgetting to target this “sandwiched” generation is a mistake! Why you should focus more of your efforts on attracting Generation X When it comes to your attendees, particularly if planning events for a professional association, Generation…

  • How to help your event newbs: Tips for helping first-time attendees build relationships before an event

    Most of us can relate to being the new person in some form or another. A first-time attendee, a new member, being the only staffer from your company attending an event, etc. awkwardly sipping your drink while you look around the room, trying to make eye contact with someone or to possibly creep your way into a conversation that you’ve been eavesdropping on. Not the greatest feeling. Wouldn’t it be amazing if we could help people avoid that feeling for…

  • Volunteer engagement: Eight tips for creating a good time onsite

    Working in the not-for-profit management world, we simply could not operate within the organizations we work with without volunteers. Giving your volunteers a great onsite experience by keeping them engaged and happy at your events is one way to recognize and acknowledge their time commitment, contributions and support to volunteer-run organizations – because after all, they are critical to the success of your event. Before we run through this list, ask yourself, who are your volunteers? What do they expect…

  • Succession planning for small organizations on a budget

    Whether you’re working for a small association or startup business, you may be facing some difficult choices (read: limitations) when it comes to financially investing in your organization’s future. However, succession planning is a critical component to any organization and should never go by the wayside. There are a number of ways to invest time and other resources into the sustainability of your organization. One thing to keep in mind as you read through this blog post is that many…