About the Author:

Maddy Marchildon

  • Website: https://ca.linkedin.com/in/maddymarchildon
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As Director, Association Management & Consulting Services at Redstone Agency Inc., Maddy has worked with over 20 not-for-profit organizations located in Canada and the United States as well as an international association. She is focused on ensuring her clients always receive advice based on best practices and brings a wealth of knowledge in membership engagement, CMS and website platforms, systems and processes management as well as change management. A bilingual member of the team, Maddy also has expertise in providing board and volunteer support and structuring the annual financial reporting systems of many organizations. Maddy has published articles on Canada’s Anti-Spam Legislation, green workplaces and taking control of workplace stress.

Maddy was named a 2015 Top 40 Under 40 by the Association Forum of Chicagoland and USAE Weekly. This prestigious award recognizes 40 up-and-coming association and not-for-profit professionals who demonstrate high potential for success in leadership roles and exhibit a strong commitment to the association management profession. Maddy is also the 2014 recipient of the Donna Mary Shaw Award from the Canadian Society of Association Executives (CSAE). It is awarded to individuals in the not-for-profit sector with a passion for management and mentoring. Maddy sits on CSAE’s Young Professionals Taskforce and is currently working towards completing her CAE designation.

Articles by Maddy Marchildon:

Four reasons why you should attend professional association meetings

As an association manager, I’m regularly coming up reasons why professionals should join their industry associations, and different ways to market and share their value propositions – and yet, there is still work to do around awareness in our own … Continue reading

Trend Watch – Association Meetings in 2018

Over the next few months, the team at Redstone will be taking the time to look at what we can change or improve on in our association meeting planning in 2018 – particularly those that will require increasing a budget … Continue reading

Dos and don’ts for events geared toward young professionals

Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both … Continue reading

Resourceful ways to stretch a small meetings budget

Meeting planners don’t generally lack original ideas for how to wow attendees. It’s fun to daydream about having a limitless planning budget and all of the things we could do, from infamous speakers, to the highest quality of food and … Continue reading

Four ways event planners can get ready for the spring conference season

If you’re like many meeting planners that work in conference and professional development event management, your peak season is the spring. During this time you’ll see many multi-day conferences, award shows, annual general meetings, etc. While the timing of these … Continue reading

Attracting Generation X – the forgotten generation of meeting attendees

While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan … Continue reading

How to help your event newbs: Tips for helping first-time attendees build relationships before an event

Most of us can relate to being the new person in some form or another. A first-time attendee, a new member, being the only staffer from your company attending an event, etc. awkwardly sipping your drink while you look around … Continue reading

Succession planning for small organizations on a budget

Whether you’re working for a small association or startup business, you may be facing some difficult choices (read: limitations) when it comes to financially investing in your organization’s future. However, succession planning is a critical component to any organization and … Continue reading