Articles by Lisa Marks

  • Power of Transformational Relationships

      In business, do you take the time to intentionally build partnerships that are truly transformational, as versus transactional? Both transformational and transactional relationships play a role in commerce and that is ok. But, I want to know: when building out big strategies for clients, or if you are an in-house event producer and carry the weight of important projects on your shoulders without a large internal team (as is often the case), do you consider transformational event relationships a part…

  • Transform Your Employer Brand Experience

      In the modern age of employer brand building, companies are racing to keep up with the sentiments and creative needs of employees. We know first-hand that emotionally engaged employees take better care of your customers and strive harder to fulfill the mission of the brand. So, it only makes sense for companies to double down on their efforts to invest in their employees and generate a powerful employer brand experience. Events are a strategic and creative way to engage…

  • Amp Up your Next Virtual Event by Targeting this Sense

    With events primarily taking place from the comfort of people’s homes, the power of our five senses has shifted. It used to be an event producer’s passion to ignite all the senses in calculated ways, at specific times, to entice memory or create action. While we’ll get back to a new version of that eventually, for now we have the digital realm from which to work to deliver content. Because of this, the sense of hearing is among the most engaged…

  • Three Lessons from Catching COVID-19 for Event Producers

    I caught COVID-19 in early October. It was considered a mild case and I have since recovered. I never experienced shortness of breath or worried about my long-term health, for which I am very grateful. Here’s where it gets interesting. My symptoms started exactly six days prior to the start of a three-day in-person client event — one with a need for high-touch execution across multiple venues on back-to-back days. I want to note that our client’s main focus through the…