About the author:

Author: Lauren Smith

Lauren Smith is the Director of Events and Sponsorship for both Dominion Lending Centres and Mortgage Centre Canada. Lauren has been in the event industry since 2011 after graduating from Seneca College with a marketing diploma, specializing in event marketing. Lauren has dedicated herself to the exciting industry of meetings and events in Canada, where she is currently studying to receive her CMP. Lauren’s passion for growth while creating memorable and unique events, combined with her continuous interest for learning has led to the implementation of distinguished industry leading events.

Articles by Lauren Smith

  • Setting the tone: Tips for setting a mood upon entrance to your event

    The tone of your event entrance starts long before your first attendee arrives. You must set your tribe’s level of ambition. Raise your level of expectation from your staff, your team and your volunteers, and build your culture as a force for good. Events can be long hours, exhausting days and taxing on the brain – but they are also fun and rewarding! Let your team have fun with their onsite presence. Encourage them to be goofy while maintaining a…

  • Top three ways to catch the eye (and budget) of every prospective event sponsor

    We’re all aware of the uncomfortable conversation that surrounds asking for money. It’s not fun; it’s awkward, and it often leads to disappointment. Why does it have to be that way? Why can’t it be fun, engaging and end with two happy parties? Here are a few steps to help balance your event budget and create raving sponsorship partners. 1. Open dialogue Be up front, honest and sincere with your event partners. In this fast paced world that we live…