About the author:

Author: Jennifer Vaughn

Jennifer Vaughn is Marketing Manger at RIGHTSLEEVE, an award winning promotional products agency with a focus on design and branded merchandise collections. RIGHTSLEEVE’s goal is simple, but not easy: When someone gets a piece of your swag, the company wants them to respond by saying "I love this."

Articles by Jennifer Vaughn

  • Three predictions for event swag in 2014

    It’s that time. It’s time to look back on what happened this year and guess what will happen next year.  In the promotional products world in 2013, we saw requests for tech items like custom powerbanks and branded styluses explode. So, what will be big next year? Rather than trying to predict one or two specific products that will be hits next year, we sat down and focused on categories that we think will dominate custom orders and branded products…

  • Three ways to spruce up your meetings with swag

    I’ve been in a lot of corporate meetings over the years. On-boarding meetings, train-the-trainer, office safety, take overs, HR rollouts, product roll-outs, rate changes, sales, marketing, customer service, kick-offs, team-building…you get the idea. Those meetings have run the gamut from fall asleep boring to comedy club hysterical to downright hostile. I’m certainly not the exception when it comes to the number of meetings I’ve racked up in my calendar over the years. Depending on which numbers you look at, workers…

  • Two creative ways you can improve your event’s swag bag

    The swag bag. Event attendees look for them. Sponsors look to be in them. It falls to event planners to sort them out. A well executed swag bag can improve attendees’ overall view of an event and increase their recall of the sponsors. According to a recent study conducted by the Promotional Products Association International, 76.3 per cent of tradeshow attendees had a favourable attitude towards a company that gave them a promotional product. But let’s face it; all swag…

  • Three quick tips to freshen up your event giveaways

    When you’re organizing events year after year, your swag options can start to feel stale. We find that event planners see a lot of different promotional ideas during their day-to-day work that can easily fall into that “seen it all” category. If you’re used to seeing the newest items as soon as they are available, anything older than a month tends to feel outdated. So, it’s nice to have a few tricks up your sleeve to give that swag a…