Articles by Jason Thomson

  • Audience First: The biggest secret to a memorable presentation

    “OK, so, here’s what I want to talk about.” I meet with 75 or so presenters every year to help them craft talks, presentations, fireside chats and panels, and this is often the first set of words a speaker shares. This is a problem, and it’s big enough to derail your entire presentation. Many speakers think about presentations as moments of tell, as in, “I have something to tell the audience.” But the truth is, presentations are moments of sell.…