About the Author:

Heidi Welker

Heidi Welker is VP Marketing for Freeman Audio Visual Canada. For more information, visit www.freemanav-ca.com. For a deep dive into the value of event measurement, including a step-by-step process you can use today to start measuring — and improving — your own brand experiences, visit http://bit.ly/2dYute8.

Articles by Heidi Welker:

Powering your programs: Nine data sources for revving up your event measurement

You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve … Continue reading

Emerging display technologies

The big picture of video innovation As visual communications technology continues to further define itself, the meetings and events industry is reaping the benefits of a diverse range of interactive display solutions. Practically impossible to ignore, these cutting-edge technologies create … Continue reading

Uniting people through technology

When you’re in the business of uniting and engaging large groups of people from various walks of life in the same space, there are few tried-and-true methods you can bet your last buck on: scrumptious food, great entertainment and AV technology coupled with the right digital and presentation solutions. Continue reading