About the Author:

Heidi Thorne

Heidi Thorne is a promotional products marketing expert and speaker and has a background in the tradeshow and hospitality industries. She is also editor of the Promo With Purpose Today blog (www.PWPToday.com) and author of SWAG: How to Choose and Use Promotional Products for Marketing Your Business, available through major online booksellers or at www.BuySWAGBook.com.

Articles by Heidi Thorne:

Green promotions that save water for events (even for little green men)

It appears that green meetings specialist, Judy Kucharuk of Footprint Management Systems, and I are on the same subspace frequency. Her post, Green to the Last Drop: Five Easy Strategies to Reduce Your Water Footprint at Events, discusses some simple … Continue reading

How to keep your golf outing promotions from sinking into a budget hazard

In the past couple of years, I’ve seen a number of business association and client golf outings get completely cancelled or scaled back, primarily due to low turnouts and budget concerns. Outings are no longer considered a mandatory event either … Continue reading

Earth Day promotional product green trends and tips

We’re coming up on another Earth Day celebration. So it’s probably a good idea to do some promotional product trend updates for the green arena, especially those relating to corporate meetings. Recycled materials rule. From my observation of latest promotional … Continue reading

Promotional products hot list for 2013

I love January! I’m always getting revved up for the New Year and, thankfully, so are my clients. One of the other January perks is that there are a number of promotional products shows and new product announcements going on. … Continue reading

QR code mistakes and how to avoid them for your event promotions

There’s a lot of chatter about whether QR codes (2D barcodes) are a technology for the future or are they just another fad. Here’s my take: I think they are still a viable technology for use in marketing and events … Continue reading