About the author:

Author: Courtney Stanley

"If you change the way you look at things, the things you look at change." -Wayne Dyer Courtney Stanley likes to shake things up. She isn't afraid of a challenge, and she's always looking to learn from people who also seek the opportunity to drive change. Courtney kicked off her career as a corporate meeting planner turned event technology guru and now puts her expertise to use as a professional speaker and business strategy consultant. She continues to be very involved in the meetings industry, engaging in various international speaking opportunities and volunteering on multiple committees. Courtney is the recipient of the Meeting Professionals International (MPI) 2014 Chairman's Award and was selected as one of Connect Magazine's 40 under 40 in 2015. She is actively involved in PCMA, ASAE, IAEE, AWE and currently serves on MPI's International Board of Directors. Practicing other passions, Courtney is the Co-Founder of Stiletto Empire, a social movement that empowers women to cross-mentor one another and stop bullying in the workplace.

Articles by Courtney Stanley

  • How to increase pre-conference engagement with social media and games

    Engaging your attendees prior to the event is the best way to ensure participants will be excited during the show and even afterward. Encouraging participation before the event sets the stage for high levels of engagement because your audience will already be invested in your content, competitions, and the conference in general. The key to using social media and event games for pre-conference engagement is having a plan or strategy in place that includes a timeline, tactics and an understanding…

  • Using mobile app data to create the perfect meeting

    Mobile event apps are an information hub, communication tool, engagement device, and data gold mine. Mobile data is gathered in real time, which means you can see what your attendees are using the app for as they’re using it. Using mobile app data to redesign your meeting and enhance attendee engagement will greatly improve the event experience for participants, sponsors, exhibitors, and speakers. However, understanding data can be confusing if you don’t know what to look for and how to…