Articles by Clare Tattersall

  • Predictions for the Events Industry in the Post-Pandemic Era

    The global spread of COVID-19 has transformed daily life and, like most business sectors, the events industry has evolved and adapted to cope with the new normal. In doing so, it has entered a new phase where changes are likely to endure into the post-pandemic period. Here, three industry experts — Carly Silberstein of Redstone Agency, Ruby Sohi of Royal Blue Events Management and Theresa Beenken of the National Speakers Bureau — provide their predictions on how the events industry…

  • What it’s Like to Open a Hotel during the Pandemic

    Despite the COVID-19 crisis and the impact it’s had on Canada’s hospitality and travel industries, several brave brands have forged ahead with ribbon-cutting ceremonies for new hotels. This includes Vancouver-based Northland Properties Corp., which opened not one but two hotels last month, though the celebratory occasions were more low-key. On Sept. 8, the company introduced its first Signature-branded hotel, Sandman Signature Saskatoon South Hotel, in Saskatchewan. On the same day, Atlantic Canada welcomed the Sutton Place Hotel Halifax. “We are…

  • How Best to Monetize your Online Event  

    Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential to their survival amid the economic chaos wrought by COVID-19. While there are a variety of methods to earn income from virtual events — ticket sales, paid access to selective streams and upgrades for premium session content, to name a few — perhaps…

  • Black in Events Marks Launch with Worldwide Virtual Event

    A new global network for black professionals working in the events industry is set to make its official debut at its first-ever virtual event. On Aug. 19, from 12:00-1:45 p.m. EST, Black in Events will host ‘Accelerating Change in the Business of Events.’ The group’s mission is to bring awareness and opportunities to a growing and underrepresented group in the billion-dollar sector. “Black people are consistently marginalized in events industry roles and it’s not because we’re not here; rather, we’re…

  • How Businesses are Rising to the Challenges of the COVID-19 Pandemic

    COVID-19 has dealt the events industry a blow that far surpasses any other occurrence in modern history. No business has been left untouched but while some have crippled under the coronavirus outbreak, others have pivoted in ways they wouldn’t have imagined months ago when the outlook for 2020 was so bright. “Prior to the pandemic my team was planning hybrid events, which combines live in-person and virtual components. Now our offerings are primarily virtual-only,” explains Alicia Jenelle of her self-named…

  • Are Virtual Event Speakers the Ultimate Resource?

    With most conferences and trade shows cancelled due to the COVID-19 pandemic, many companies and associations have pivoted to online events. Organizers of these virtual options are eager to ensure they provide a premium educational offering that rivals their live in-person counterparts. But what role do speakers play? Here, Speakers’ Spotlight’s co-founder and president, Martin Perelmuter, answers this question among others to help you transform your next virtual event into an extraordinary experience. What value does a speaker add to a…

  • New Event Centre to Energize, Revitalize Calgary Neighbourhood

    Calgary’s iconic yet ailing Scotiabank Saddledome is one step closer to meeting its demise with the naming of the team that will design and build a new event centre in one of the city’s oldest districts. Following a robust request for proposal process that began early this year, Calgary Municipal Land Corp. (CMLC), in conjunction with the City of Calgary and Calgary Sports and Entertainment Corp. (CSEC), has selected local multi-disciplinary design firm, DIALOG, and global design, architecture, engineering and…

  • The Key to Unlocking a Compelling Online Event Experience

    Over the past few months, there has been major growth in the percentage of meetings, conferences and other events hosted virtually. The increase in demand for digital experiences shows consumers are willing to adapt in their quest for human connection during the COVID-19 public health crisis. But this doesn’t mean switching an in-person event online will guarantee success. Organizers still need to give attendees what they want and that’s good content. “There is a misconception that virtual events are simple…

  • Organizers, Venues take Meaningful Steps to Bring Events Industry Back

    The events industry is getting ready for a new landscape as provincial and local governments country-wide lift pandemic-related restrictions on businesses and group gatherings. Recognizing people may be uneasy and even anxious about attending larger exhibitions like conferences and trade shows when they are allowed to resume, organizers and venues are taking steps now to impart consumer confidence. “We have been preparing for a return of events by building a list of potential measures that sit under the cornerstones of…

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…