About the author:

Author: Angela Zaltsman

Angela Zaltsman, CMP, is Principal of A to Z Event Management. A to Z delivers complete event management services for corporate clients who desire the finest in service, quality and venues. From start to finish, the company offers fresh, creative design, strict budgeting and precise management of each and every event. Zaltsman is a career event planner with more than 17 years of experience serving discriminating clientele in the restaurant, catering and meeting planning industries.

Articles by Angela Zaltsman

  • Thinking in Concepts: Integrating a meeting theme from start to finish

    From the spring 2018 issue of Corporate Meetings & Events Now that designing events has graduated to a degree of sophistication well beyond a simple colour scheme, there are countless ways in which to integrate a theme into a corporate event. People now talk about experiences, the new means of integrating a theme into a corporate event. Attendees are no longer satisfied to sit down at a dinner offering the three traditional courses. They want more, and that more can…

  • Networking tips for meeting planners

    Are you doing enough to sustain your business? I have been planning events ever since I can remember. For most of my 22-year career, I have been planning events and booking business for others. For the last six years, I have been doing it for myself. There is not much of a difference between looking for business for a hotel or venue, and looking for business for myself. Earlier in my career, I’d sit for hours creating a marketing plan…

  • How to manage a micromanaging client

    Be Patient. Be Professional. Be organized. Be Proactive. Be excellent at what you do. While not everyone has yet to have encountered a micromanaging client, beware – they are out there! My advice is to ensure that you remain very patient in your interactions with them. Just as you need to get to know your client, they also need to get to know you, and of equal importance, they must learn how to trust you. Though it may not always…

  • Six items to include in your event sponsorship package

    Event sponsorship is a means of supporting an event, activity or organization by providing money or other resources of value to the event in question. The sponsor generally receives advertising space or other publicity at the event in exchange for its support. Why do we need event sponsorship? For an event in need additional funding, the sponsor’s contribution is valuable in a number of ways: it can help reduce hard costs, or it can encourage investments in or contributions to…

  • Six tips for mentoring aspiring event planners

    1. Get involved – Your first step is to be open to mentoring and to let your industry colleagues know that you are. Reach out to a college/university that offers event planning programs and ask if you could help with any of their classes. You may already be a member of a group such as MPI (Meeting Professionals International), which has aspiring event planners looking for mentors to meet and from whom to learn. If a student reaches out to…

  • Pinterest 101 for event planners

    If you haven’t heard of Pinterest by now, let me tell you a little bit about it. Pinterest is all about inspiring others, and depending on what line of business you’re in, you can use it to do just that.