About the Author:

Andy McNeill

Andy McNeill, CEO of AMI, is a veteran of the meetings and event industries, with more than 25 years of experience in the profession. He has assisted firms in a variety of industries including pharmaceutical, biotech, healthcare, consumer, sports marketing and investment banking. He firmly believes in the strategic meeting marketing model and provides consulting services to Fortune 100 clients on the practice.

After graduation from Florida State with a degree in marketing, Andy began his career in the event marketing group at Florida State Athletics. Soon after, he launched his own event marketing company and after five years merged with a major sports marketing firm. Andy spent six years with NSG Corporation as the Senior Vice President leading the sales and marketing for the firm who produced events for over 200,000+ attendees annually across the globe. Andy and the NSG team worked with the 1996 Olympic Games in Atlanta to produce portions of the Opening Ceremonies. Following NSG, Andy secured the role as COO at Fanizzi Associates, one of the nation’s largest event pharmaceutical firms. There he managed the overall operations of the company who executed over 400 events annually for physicians and internal pharmaceutical clients. Revenues exceeded $40 million a year.

In 2002, Andy left Fanizzi Associates, and launched AMI with the vision of owning and operating a premiere event marketing and meeting management firm. Since 2002, AMI has grown into a multi-million dollar organization producing hundreds of events annually. The firm has managed programs in more than 20 industries for clients such as Novartis, Mars, Cleveland Clinic, J & J, Baxter, Pfizer and Office Depot. Andy’s vision of keeping AMI on the forefront of meetings technology, theory and practice has made it an industry leader.

He is a member of MPI, Site, and the American Marketing Association. He volunteers as a chair of the Human Rights Campaign.

Andy’s day-to-day responsibilities include client acquisition, consulting and overall company strategy.

Articles by Andy McNeill:

Twelve tips for incorporating attendee wellness into your next corporate meeting

Are you dreading your next onsite corporate meeting, surrounded by heavy banquet meals, dinners, appetizers, break stations loaded with everything from rich entrees to those decadent hotel brownies and blondies followed by long stretches of sitting? Our corporate meeting planners … Continue reading

Five creative themes for your next corporate gala event

Creating a theme when organizing a Gala event generates excitement, engages your guests, and leaves a lasting impression. Todd Bludworth, COO of American Meetings, Inc., says, “Themes are the single best way to generate interest in your gala.” Here are … Continue reading

Raise a glass to wine resorts for incentive trips and small corporate meetings

It is that time of year when vineyards all across the globe are preparing to harvest their fruit and begin the time honored tradition of making wine. Ever since Lucille Ball stomped her way into our hearts on her famous show, wineries have been a part of world’s culture. Today, vineyards around the world are becoming the “in place” for meetings, sales incentive trips and employee recognition events. Much more than just a place to do a “wine tasting”, resorts have sprung out of the fruit-filled hills offering a plush and often an educational location for your next event. So whether you are a vino enthusiast or just looking for that unique local for your group, consider a wine resort. Here are some of our favourites. Continue reading

2013 global meetings outlook

As we move towards the fourth quarter of 2012, it’s time to start looking forward and searching for trends in the meetings industry. Each year at AMI, we analyze and summarize what hoteliers, travel and meeting industry professionals are saying and doing. That, in addition to monitoring the economic indicators from around the world, assists us in forecasting and budgeting for the upcoming year’s meetings and events. Doing this has become an increasingly important value for our clients with the financial uncertainty over the last few years. Continue reading