Even before the pandemic and the monumental shift to virtual, digital and now hybrid events, the role of event technologist has been a key part of making events a success.
Having a dedicated event technologist on board gives event organizers a chance to focus on what they do best. By doing so, event technologists can facilitate their career advancement, improve ROI and create better meeting experiences for all concerned. For planners seeking strategic, higher level roles within their organizations, there is an accompanying need to delegate duties to others, including technology management.
Working with an event technologist allows planners to focus on the strategic and creative aspects of their events. Planners can rely on tech specialists for help with strategies in delivering on event objectives and attendee engagement.
Now that event technology in the form of traditional things like audio visual resources are paired with integrating apps, platforms and data, you need an event technologist to help navigate the ever changing world of events.
Here are five reasons an event technologist will help make your events better.
One of the best roles of an event technologist is the insurance they offer to mitigate technology risk for your event. They are highly skilled in looking over your tech stack and finding efficiencies and integrations of various elements to make sure everything works seamlessly together. From AV equipment, platforms and digital integrations, event technologists spend most of their time researching, testing and trying to find the breaking points of technology in the market. They look at technology from a show flow point of view, testing where the potential risk for failure is and building solutions and methodology that mitigate those risks. The expense of an event technologist may seem like an extra cost, however, what they save you in avoiding risks greatly outweighs that cost.
THEY ARE A GUIDE
A recent podcast from EventMB pointed out there were more than 827 different platforms on the market. An event technologist can guide you through the massive marketplace and help find the right solution for your event and objectives. The reality is that the majority of these platforms are all basically the same with common functionality like video playback, chat and engagements. An event technologist helps you decide which platform will be able to meet your specific event needs and objectives based on costs, features, integration with your existing infrastructure and useability for your particular audience and stakeholders. Because event technologists like us are independent of those platforms and don’t take commissions or mark ups, we are able to assess the specifics of each potential option and help you find the right fit for your event. This also applies to traditional audio-visual suppliers and solutions where we make recommendations on cost, abilities and resources.
HELPS VISUALIZE YOUR EVENT
Event technologists are highly skilled in 3D CAD design software and production design, so they can help you pre-visualize your event from start to finish. A skilled event technologist thinks in floor plans, renders and communicating the technical elements of your event in exacting detail. This saves a lot of time and effort to communicate your event needs and goals to your stakeholders and your partners. They are able to eliminating confusion and make the process of putting together the technical, digital and production elements of your event smoother.
THEY SAVE MONEY
An event technologist can help you review various options for AV providers, platforms and methodology to help guide the right spend on your event. As a part of your team, we can greatly make up the fees you will spend on our services by finding efficiencies and mitigating hidden and consequential costs. We have found ways to avoid wasted spend and eliminate scope creep to help clients review AV quotes, platform options and technical production budgets to find places to save money and flag hidden costs. This is a measurable and real benefit that you can take back to your teams to show the value of bringing on an event technologist to your team.
Having an event technologist on your team helps to reduce the stress and complexity of your event technology needs. We seamlessly integrate with your team to be part of the solutions you need to take that pressure of you and your team.
An event technologist allows you to concentrate on your priorities while being a resource for event technology, its application, integration and how it aligns with your objectives and goals.
Matthew Byrne is founder and president of Byrne Production Services, which provides production services for hybrid, virtual and live events. The company offers a budgeting calculator that can help with your next event production.