With provinces in various stages of re-opening, in-person events have resumed in some parts of the country. Now is the time to turn everyday people into purchasers and reward loyal customers. One of the most effective ways to accomplish this is by implementing a brand ambassador marketing strategy.
But how do you find brand ambassadors and promotional staff?
To start, connect with a staffing agency. At their very core, a staffing agency is a company that provides its clients with temporary staff. In the events industry, this includes brand ambassadors, promotional models, sales staff and so on.
However, many agencies are so much more than just temporary staff providers. They help clients define their objectives, lay plans and exceed their goals; offer valuable industry insights and experiential expertise; and are dedicated to developing meaningful consumer connections.
Planning and Strategy
Some companies invest copious amounts of money on insights, analytics, strategy and planning every year, especially to justify their next marketing campaign.
Wouldn’t it be great if you had a provider that could help with this without the preposterous price tag?
Well, there is. Event staffing agencies often have internal data banks with years’ worth of activations and events to consider. This gives them a unique perspective. When given the opportunity, their expertise can deliver some of the most creative ideas. They can also provide niche insights into planning that will save you money in the long-run.
When it comes to staffing, do your due diligence. Compare providers, have candid conversations with them and don’t just go for the lowest price. (Remember, you get what you pay for.) Ask about their staffing process and how staff are hired and vetted for events. While the right staff can increase the success of your event exponentially, the wrong staff can do just the opposite. If there are specific qualities or skills required, request candidate profiles.
The next biggest component when it comes to staffing is how an agency organizes their process. While staffing agencies essentially provide the same service, how they go about it varies significantly. There is more that goes into staffing an event than you may realize. In addition to staff quality, skills and reliability, think about availability, scheduling and payroll. Ideally, partner with an agency that is organized and transparent in these avenues.
Feedback and Reporting
Reporting and feedback is a critical piece of the puzzle for any event. It can be especially helpful if your brand or company does annual events. Unfortunately, many events become complacent and redundant when they should be revitalized and aim to improve year-over-year. Partnering with an event staffing agency, particularly one that provides experiential or event planning services, can give you valuable reporting data. For example, testimonials, frequently asked questions, trends, traffic, impressions, and the list goes on. Not all of this information can be pulled from online analytics; it comes from boots on the ground. Connecting with consumers and collecting feedback directly from them can help your next campaign dramatically. You’ll be able to give consumers more of what they really want, not what you think they want.
If you’re looking to reset, reimagine and reconnect, then it’s time to consider a staffing agency. They can provide unique insights into planning and strategy, money savings tactics, quality staff and valuable consumer data. Remember, staffing agencies are experts at brand awareness and key messaging, and people like to buy from people. Fans enjoy talking about brands they love and want to establish a connection. So, if you’re looking to evoke emotion and reward with recognition for your next campaign, then reach out to a staffing agency and ask what they can do for you.
Joanna Beaton is manager of marketing and sales at Tigris Events Inc., an award-winning brand experience agency specializing in dynamic staffing, event planning and marketing. Joanna can be reached at 416-283-9119, 1-844-484-4747 or firstname.lastname@example.org.