Destination Canada has announced the addition of two members to its team.
Gracen Chungath has been named senior vice-president of destination development. Beginning Aug. 30, she will lead the crown corporation’s pan-Canadian strategy for destination development, focusing on investment, strategic partnerships, stewardship and capacity building.
Chungath brings exceptional experience in sustainable partnerships, business planning and operations to the role. As director of operations, planning and program management for the City of Vancouver since 2016, Chungath has led three divisions and stewarded a multi-billion-dollar real estate portfolio, which include arts, cultural, social, childcare and affordable housing facilities. In her total eight years with the City, she has been integral in leading projects that spanned governance and administration, strategic planning, finance and risk management.
Also joining Destination Canada at the end of the month is Meaghan Ferrigno, who will serve as chief data and analytics officer, effective Aug. 25. In this role, Ferrigno will be accountable for Destination Canada’s data strategy to help maximize the competitiveness and resilience of the Canadian tourism sector.
Ferrigno brings an exceptional range of expertise in data-enabled competitive strategies and business agility. Most recently, Ferrigno was associate vice-president of strategic planning and analytics with Pacific Blue Cross. She provided leadership across a portfolio that spans enterprise strategic planning, enterprise architecture, enterprise project management office, including vendor management, and enterprise analytics. Prior to that, she was director of project quality and transformation services at the B.C. Provincial Health Services Authority, where she oversaw a portfolio of clinical, business and infrastructure initiatives.
Formerly the Canadian Tourism Commission, Destination Canada provides intelligence, tools and resources that help the country’s tourism industry reach international markets.