PCMA Launches Digital Event Strategist Program to Support Hybrid Future

PCMA’s Digital Event Strategist (DES) certification for event professionals has secured Encore, a leading global event technology and production company, as partner in a three-year agreement to include scholarships and other direct benefits to the business events community.

“Digital and hybrid event education has proven to be important during the global pandemic to re-skill the industry. Organizations needed to find a way to meet, and the rapid transition to leverage digital platforms was the only path forward,” said the release. “Now, with PCMA and Encore continuing to lead the path to innovation for immersive event experiences, we can expect more sophisticated learning models, technology platforms and business solutions.”

The partnership will focus on PCMA’s DES program, a certification designed to help future-proof events. “Over the past year, PCMA’s globally recognized DES course has delivered a much-needed educational resource for event professionals designed by event professionals,” said Sherrif Karamat, CAE, PCMA president and CEO. “This exciting new partnership with Encore will provide us with the platform to elevate DES to the next level.”

The DES program consists of six expert-led modules that cover topics from business plans and monetization to measurement and ROI.

“We’re thrilled to partner with PCMA on this established and proven certification,” said Ben Erwin, Encore president and CEO. “In-person events will be made stronger with the possibilities that virtual and hybrid events bring to our industry, enabling us to reach more people. We’re proud to help our industry build for the future with expertise in a digital environment.”

For more information on the DES program, visit www.PCMA.org/DES.

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