Ottawa Tourism has launched an interactive tool, Virtually Ottawa, with the goal of inspiring conference planners from around the world to consider Canada’s capital for future events.
“Ottawa Tourism’s business events team is proud to launch this tool, which allows them to show-off Ottawa’s assets in a safe and secure, accessible way to meeting planners both near and far,” says Ottawa Tourism president and CEO, Michael Crockatt. “Given that many meetings are booked years in advance, this allows our staff to continue their work bringing important business to Ottawa, and helping to set the scene for a robust recovery of Ottawa’s hard-hit tourism sector.”
Upon entering the site, guests are greeted by a member of the Ottawa Tourism sales team who provides a virtual visit of the Shaw Centre, which is celebrating its 10th anniversary this year, and city landmarks as seen from the ballroom. Viewers are also able to sit in on locally inspired experiences, including a mixology demonstration with Greg O’Brien from Bar from Afar and a 15-minute break with yoga movement teacher, Brittany Bryden, as well as visit with Shaw Centre’s chef Patrick Turcot who shares the recipe for a decadent treat.
The 360-degree interactive environment was created to help bridge the gap while in-person site visits are not a possibility. The virtual space contains billboards with links to destination videos, a ‘meet the team’ piece as well as information on Ottawa Tourism’s convention services. Venues and attractions are also tagged, allowing the viewer to be directed to the appropriate section of Ottawa Tourism’s website for more information.