As digital broadcasting becomes more popular and accessible, event planners are turning to podcasting as a way to build their audiences. Recognizing this, the Palais des congrès de Montréal has pulled the curtain on its Palais Média Propulsion, an in-house video and podcast studio that provides organizations with the tech to host “hybrid” digital events and create digital content.
“With our new studio located in the heart of Montréal, the Palais keeps evolving and reinventing itself in order to proactively meet the needs of customers looking to broaden the reach of their event beyond the venue’s walls and all across the world,” says Robert Mercure, Palais des congrès de Montréal CEO. “Palais Média Propulsion is a creative and flexible solution adapted to our post-COVID reality that will deliver access to exclusive content captured with the finest technology available.”
The Palais is eager to showcase its newest addition. On October 28, the venue will host MTL Reunion, a hybrid event that will give meeting and event stakeholders a chance to see Palais Média Propulsion in action and learn how it will drive innovative solutions in the “new normal.”
Embracing new media
Podcasts are defined as digital audio or video recordings that can be shared online and downloaded onto virtually any connected device. Since their mainstream debut in the early 2000s, the medium has become home to over 800,000 podcasts covering a broad range of topics. From pop culture discussions to educational programs, news briefs to corporate branding, podcasting has opened the doors to content from creators around the world.
In short: podcasts are here to stay. And for meeting and event planners, they can be an effective and affordable way of engaging targeted audiences. As such, the Palais hopes to help clients tap into this evolving medium with a cutting-edge studio that clients can use to produce videos, podcasts, interviews, live recordings, and content for their social media platforms.
Beyond providing the tools, however, the venue has also assembled an in-house creative team and digital broadcasting community to provide additional support to its Palais Média Propulsion studio users.
“Due to the fact that the Palais is a leading advocate for Montréal creativity, these customers will also enjoy access to a network of the city’s top production teams,” the venue notes. “Involving local firms and creatives in the content creation process will enable Québec talent to demonstrate what it can do to an international clientele.”
The studio also features themed channels covering local news, sports, innovation, wellness, etc. that will provide a unique showcase for the various topics being addressed at the events happening at the Palais.
The “new” normal
The Palais Média Propulsion is opening its doors during one of the most challenging eras for the meeting and events community. As such, the Palais believes the studio will support event planners in delivering hybrid digital solutions and creating content that will last long after their physical events have wrapped up.
“By fostering the onsite creation of quality content for social media consumption, the Palais is empowering organizers to reach a bigger portion of their audience, and thus help offset any lower turnouts stemming from the current global situation,” says Mercure. “This undertaking will reflect Montréal’s vitality and the unforgettable experiences we deliver at the Palais, where we always actively advocate for Montréal’s unique brand of creativity!”