ConvExx co-founder Susan Schwartz is officially an industry legend after being named as such by the International Association of Exhibitions and Events (IAEE).
“She exemplifies the dedication and quality of work that makes the exhibitions and events industry a great one,” says IAEE chair, Robert McLean.
Schwartz was bestowed the honour during the association’s virtual leadership conference in early August.
Each year, the Legend of the Industry is selected from IAEE members whose contributions, innovation and leadership have been truly unique and remarkable.
“Her insights and willingness to question and challenge activities demonstrated what an active and engaged board member looks like,” says McLean.
Schwartz’s career in the events industry spans nearly 30 years. Shortly after graduating from the University of California, Los Angeles, she obtained her Certified in Exhibition Management (CEM) designation and joined Epic Enterprises in 1991. Seven years later, Schwartz moved to Las Vegas with her husband to manage a trade show housing company, Housing On-Line, where she served as director of sales until 2000. The duo then began ConvExx in 2001. She currently serves as the exhibition management company’s managing director.
“It’s been my privilege and pleasure to work in this exciting industry — even in these challenging times — where one moment you are sitting in a room strategizing on next year’s marketing plan and two minutes later you are on the show floor checking aisle carpet,” says Schwartz. “A legend is also a key to a map, so hopefully I can continue to be a key in others’ successes in this industry.”
Schwartz joined IAEE in 1984, and holds a prolific service record that includes serving on more than 20 association committees, task forces and councils. She has also served on the IAEE board of directors. Currently, Schwartz is a member of IAEE’s CEM faculty and teaches CEM courses both nationally and internationally.