A trade show exhibit design firm has launched a set of solutions for companies operating under COVID-19 guidelines to enhance marketing and operations during the ‘new normal.’
“In talking with our clients, they are asking for new ways to market their brand while keeping employees and customers safe,” says Karin Roberts, marketing manager at the Tradeshow Network Marketing Group.
The Tradeshow Network’s new services include safety measures for offices, restaurants and other workplaces, virtual exhibits and events, prepackaged rental exhibits and marketing mailers.
Solutions available for rent or purchase include hand sanitizing stations, backdrops, tents and dividers that can be used in restaurants and offices and for special events to help fight the spread of the coronavirus and keep communities safe.
For virtual events, the Tradeshow Network can take trade show booth renderings and bring them to life online with videos, backdrops, downloadable marketing materials and other imagery.
The company is currently offering complimentary initial design renderings.
When conferences and trade shows again take place, rental displays offer a fast and cost-effective way to exhibit, which can be customized to the exhibitor’s brand identity.
The fourth solution involves mailers and print materials from postcards to unique packages designed to keep brands top of mind. This traditional marketing solution can be effective in delivering the personal touch that trade shows provide.
These new services provide alternatives to in-person events in order to build brands and bolster sales, as well as rental structures and services to make workplaces safer, says the Tradeshow Network.