Canada’s largest event for the meetings, incentive travel, special events and promotions industry has been cancelled in response to the COVID-19 pandemic.
Event producer Newcom Media made the announcement about this year’s Canadian Meetings and Events Expo (CMEExpo) in a statement released June 3.
“We were hoping the August show would be the first step toward reconnecting the industry in a personal and meaningful way (but) unfortunately we will not have the opportunity in 2020,” says director of events for CMEExpo, Melissa Arnott.
The Metro Toronto Convention Centre’s inability to hold large events at this time factored into the cancellation decision, along with the belief that people would not be interested in a mass gathering, said the statement.
Organizers have shifted their focus to the 2021 event, which will focus on rebuilding and reconnecting the meetings and events industry.
Last month, CMEExpo launched a new webinar series to inspire meeting professionals.
The 2020 expo had been scheduled for August 18-19.