Staying true to its pledge to create unforgettable moments and experiences, the Palais des congrès de Montréal is introducing its CITE Event Innovation and Technology Centre. A bona fide nerve centre of creativity, this new initiative will enable organizers of events of all types and sizes to reinvent the level of experience they can offer participants thanks to the expertise of numerous local startups.
“CITE is akin to an innovation clinic, where our customers can find creative solutions for their needs,” explains Robert Mercure, President and CEO of the Palais des congrès de Montréal, adding that “today’s participants don’t just want to attend an event, they want to experience it, and CITE will enable us to help our customers make that happen by pairing them with creative entrepreneurs that elevate our city and will elevate their events.”
CITE will deliver affordable solutions that are also in line with the organizers’ current and future needs. There are presently a dozen firms that have joined or are in the process of joining CITE, and their services range from technology and food, to the arts and event logistics, all provided jointly with the Palais’ official providers: Freeman Audio Visual, GES Canada and Capital Catering. CITE will eventually house over 20 exciting firms offering innovative experiences.
Solutions powered by MT Lab
The Palais entered the rich ecosystem of Montréal startups in March 2019, when it became a Grand Partner of MT Lab, North America’s first innovation incubator dedicated to tourism, culture and entertainment. Many of the experiences that CITE will offer come from the startups hosted under the MT Lab program.
By making services from local entrepreneurs available to organizers, the Palais is giving Montréal expertise international exposure, as visitors attending the events hail from all over the world.
A Palais designed for coworking
So customers can enjoy fast, quality service, many of the CITE-affiliated firms will also operate offices onsite at the Palais. Ultimately, the convention centre will house a full scale coworking space populated by creatives who will transform the venue into a veritable laboratory of event innovation.
“Working together with the city’s creative entrepreneurs will make it possible for us to set the standard for the events and convention centres of the future. It also positions us as a leader in our industry,” concludes Robert Mercure.