Trade Shows 101: Planning for the perfect floor presence

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The trade show game is a daunting one if you’re new to it. Your booth is your first impression with potentially thousands of people, so making it count is non-negotiable. You need show up with a goal, design your booth around it and tailor your brand’s message to each show and attendee list — you did check that out, right? Once you’ve got delegates in the door, you need to keep them there, too. There are a lot of variables to consider, but done well, a lively presence on the show’s floor can translate into a livelier revenue stream.

If you’re nervous about your first show, don’t be. Let this infographic from U.S. Event Management give you a head start instead.

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