Virtual events: A new world for audience engagement

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Advances in technology have given event planners the tools to elevate their meetings and conferences like never before. In particular, innovations in audio and visual equipment have given way to virtual events in which participants can view and interact with live event content from any location around the globe, and from any device.

Virtual events afford organizations an opportunity to engage with audiences on a higher level, connect with remote audiences, and allow participants to view content on their device. No doubt, in today’s fast-paced world, time and budget restrictions often preclude people from being able to attend events in person. That’s why virtual events are ideal for engaging stakeholders who may otherwise have difficulty attending functions in person and for overcoming venue space limitations, uniting various office locations for a single meeting, or broadcasting important events across one’s network.

There are several types of virtual events that accommodate different communication functions and participation levels.

  • Webcasting takes your live event feed, funnels it through a webcasting solution, and then broadcasts it to unlimited remote participants. This allows you to have multiple content windows that may include a presentation slide window as well as a live event feed window streaming the presenter on stage. Webcasting is ideal for broadcasting town hall events to remote employees or broadcasting your event feed to remote participants.
  • Video conferencing allows you to have multiple remote participants that come together in a virtual environment to collaborate for meetings or group discussions. Often, all participants have similar or identical participation abilities.
  • Webinars allow you to host and distribute live content internally or externally through a webinar platform. Webinars are often used for educational and learning content, and includes polling and digital Q&A. Therefore, they are ideal for group training in a remote environment and delivering learning modules to your client base.
  • Custom streaming covers situations that are unique to the other virtual event offerings. This includes social streaming whereby your event can be live streamed and managed on Facebook or YouTube. Custom streaming also offers embedded video directly on your company website.

There are several considerations for launching a virtual event. For one, the equipment used should be suited to the virtual event type you are broadcasting, and the network connection should be defined as a dedicated hardline internet connection. Planners must also decide between a streaming platform or content network as there are many solutions available to accommodate your needs.

Finally, and for best results, it also pays to work with a virtual event expert who can on work with you on your specific needs to recommend and assist you in planning and executing a successful virtual event.

Ultimately, incorporating virtual events into your overall event strategy can mean expanding your reach across multiple offices and geographies without expanding your budget dramatically.

Learn more about virtual events and find support and equipment you need to put your next meeting or conference over the top at FMAV. Visit fmav.ca.

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