C2 International, the ground-breaking leader in business conferences, has partnered with the IMEX Group in a joint effort to drive innovation and creativity throughout the meetings and events sector.
The three-year agreement represents the first time that C2 International has partnered with another event. The partnership aligns the visions of both organisations through dedicated events at IMEX shows as well as on-going opportunities and content throughout the year.
The aim of the partnership between the IMEX Group and C2 International is to educate and inspire the meetings and event industry and to further the missions of both organisations, particularly in relation to driving innovation and creativity.
Carina Bauer, CEO of the IMEX Group, explains:
“We’re really excited about the steps C2 International is taking to share fresh perspectives on running events. Both of our organisations share a firm belief in the power of face to face events and recognise the need for cutting-edge innovation in order for events to become even more powerful and relevant in the future.
“At IMEX, our mission is to unite and advance the meetings industry, helping every single audience within it to increase their skills and knowledge and to push for innovation that generates fresh value. Our partnership with C2 International certainly helps us to fulfil this. With everything we do, our goal is to offer new and creative experiences and education for all our show participants in Frankfurt and America, and we look forward to working with the ground-breaking team at C2 International to deliver this.”
“We’re thrilled to be partnering with IMEX, who has certainly earned its place as an industry leader in the global meetings sector,” says Martin Enault, President and CEO of C2 International, Asia Pacific.
“It’s a fantastic opportunity for C2 International to share our expertise in creating transformative and immersive events in the cities of Frankfurt and Las Vegas around IMEX shows. IMEX and C2 share a similar vision; we are both dedicated to innovating in the event space and believe wholeheartedly that success stems from creating powerful connections between people.”
Watch our interview with Carina Bauer who explains how the new partnership will drive innovation in the meetings industry.
IMEX will take place in Frankfurt, Germany from 15 – 17 May, 2018.