China takes place as leading market in global business travel spend as India becomes fastest-growing business travel market
Global business travel spend topped US$1.2 trillion in 2015, growing five per cent over 2014, and is forecast to reach 1.3 trillion in 2016 according to the GBTA BTI™ Outlook – Annual Global Report & Forecast, a new report released by the GBTA Foundation, the education and research arm of GBTA, and sponsored by Visa, Inc. Despite continued global uncertainty, cautious optimism rules the forecast, which predicts global business travel spend to advance 5.8 per cent on average over the next five years reaching $1.6 trillion in 2020. “Global business travel remains a critical driver of the success of organizations around the globe,” said Michael W. McCormick, GBTA executive director and COO. “Business travel has demonstrated a tremendous resiliency as it continues slow and steady progress even in the face of global uncertainty, a weakened global economy, terrorist attacks, world health issues and other obstacles. Companies across the globe clearly understand the return on investment business travel delivers for their bottom line.” “While overall growth has remained steady despite global uncertainties, signs are good for a solid end to the decade as we approach 2020,” said David Henstock, VP, Global Business Solutions at Visa, Inc. “Business travel has continued to evolve as the world is becoming more connected, and the transition to electronic payments will help businesses reduce costs and pay for travel expenses more efficiently.”
The annual rankings
The next five years: The quest for growth in an era of uncertainty
Sustained economic uncertainty and mixed results among the major business travel markets will drive continued moderate growth, but as GBTA looks ahead towards 2020, we expect that there will be a drastic difference in the relative performance of business travel markets around the globe. Both India and Indonesia will average double-digit growth in business travel spending over the next five years. China’s economic growth continues to moderate and GBTA forecasts their business travel market will be the fifth fastest growing major market in the world over the next five years – a vast departure from their #1 average ranking over the last 15 years. Despite declines in growth, China remains the largest single market opportunity for travel suppliers and marketers as their $291 billion market size coupled with 8.4 per cent average growth will lead to the largest gains in spending of any major market by far.
The impact of Brexit
The annual forecast was compiled before the U.K. voted for Brexit on June 23, but the added uncertainty the vote brings will likely make its mark felt on business travel. The financial upheaval and pending changes to trade and immigration rules will raise management heartburn causing some postponement, and even outright cancellation of business trips. It may also trigger travel budget constriction as management seeks to hedge the uncertainty. If the U.K. does enter a mild recession, domestic and outbound business travel will suffer. On the other hand, a much weaker pound will make leisure and business travel to the U.K. a real bargain.
Business travel evolution: 15 years of volatility
With 15 years of business travel spend now tracked by the GBTA Foundation, it is clear that business travel has evolved rapidly in this time. In 2000, $634 billion was spent on global business travel, half of the $1.2 Trillion spent in 2015. Growth has been driven by an increasingly connected world and the rapid maturation of a number of key business travel markets. External forces have also had a dramatic impact as early in the millennium business travel volumes were held back as many developed economies battled recession. By 2004, however, the global economy was back in full swing and business travel prospered between 2003 and 2008. Beginning in late 2008, the Great Recession and Financial Crisis began and global business travel plummeted over the following 18 months. Business travel clawed its way back over the next few years, outpacing the recovery in the overall global economy. Following the robust recovery period for business travel in 2010 and 2011, global business travel spending growth entered the doldrums only growing in the 3 per cent range. Now we have entered an era of uncertainty marked by moderate growth for the foreseeable future.
United States 2016 Q2 Outlook highlights
The GBTA Foundation also released its GBTA BTI™ Outlook – United States 2016 Q2 report with slightly downgraded expectations from the previous quarter. GBTA forecasts U.S. business travel spending to grow only 0.9 per cent this year ($292.5 billion) before advancing 4.2 per cent in 2017 ($304.9 billion). Increasing risks in the domestic and global economies, uncertainty leading up to the U.S. presidential election, the surprising vote from the U.K. to leave the EU and continued signs of a weakening global economy have combined to influence the slightly more pessimistic outlook for U.S. business travel over the next six months. “The slow growth environment of the U.S. and global economies has taken a toll on many fronts leading to this ‘new normal’ of slow, but steady one to two per cent progress,” said McCormick. “Favoring dividends, M&A and stock repurchases over investing in capital, people and business travel in this environment could come back to haunt U.S. businesses. When growth does re-accelerate, companies must be ready with the newest technologies, the most productive workforce and the critical customer relationships necessary to take full advantage.” More Information The GBTA BTI™ Outlook – Annual Global Report & Forecast and the GBTA BTI™ Outlook – United States 2016 Q2 are free of charge to all GBTA Members by clicking here. Non-members may purchase the report through the GBTA Foundation by emailing [email protected]. Click here to view a preview of the research.