Today, the Professional Convention Management Association (PCMA) and PCMA 2015 Chair, Ray Kopcinski announced Isabel Bardinet, CEO of the European Society of Cardiology, as the winner of the 2015 Chairman’s Award.
The PCMA Chairman’s Award recognizes an individual or an organization for their unique achievements or contributions to the meetings industry in the previous year. This year, Bardinet’s creativity and leadership demonstrated how meetings can leave a lasting legacy.
Not only has The European Society of Cardiology grown impressively throughout the globe and provided superior education at their annual congress, in 2015 they teamed up with local partners to create the “Heart Trail” – a walking-tour exhibit which opened during the congress that brought 34,000 delegates to London.
Running along the South bank between the London Eye and Tower bridge, the walking-tour urged participants to engage in challenges that provided insights about heart health. As a result, the European Society of Cardiology has created a lasting, meaningful legacy of health awareness for London citizens and the many tourists who visit. Associations take note: involving the local community to spread your mission is your future.
“Isabel Bardinet is a widely recognized leader in the global meetings industry,” say Ray Kopcinski, 2015 PCMA Chair. “Her creative involvement of the community in advancing The European Society of Cardiology’s mission is an example of the real impact that meetings bring to the communities in which they meet.”