Heidi Thorne
Heidi Thorne is a promotional products marketing expert and speaker and has a background in the tradeshow and hospitality industries. She is also editor of the Promo With Purpose Today blog (www.PWPToday.com) and author of SWAG: How to Choose and Use Promotional Products for Marketing Your Business, available through major online booksellers or at www.BuySWAGBook.com.
Recent Stories From this Author
Three tips for swag sponsorships for your conference or event
May 17, 2012 At a promotional products industry expo, I was chatting with a couple of colleagues who talked about their recent sponsorship...
Five tips for ordering golf balls with logo for your next golf outing
April 11, 2012 It seems so simple. But ordering imprinted golf balls for a corporate golf outing can get tricky. Here are some tips for...
Marking territory – Using promotional products to help connect your networking attendees
March 13, 2012 As an active offline networker, I attend a lot of networking events each year. In addition to making connections, it’s a...
No logo, no problem! Saving your brand while saving money with non-imprinted promotional products and strategies
February 21, 2012 Sometimes you’re short on money. Or you’re short on time. And you’re seriously thinking about using blank...
How to save money and the planet with multi-sponsor promotions
January 19, 2012 Have you ever gone to an event and received no less than four tote bags? Or maybe three mugs? I have. It can happen when...
How to use Just-In-Time strategies to save money (and your nerves!) on promotional products for your event
December 22, 2011 Waiting... waiting... waiting... are the registration numbers where they should be at? What should we guesstimate for final...
How plastic bag bans could affect your next event
December 16, 2011 Once a free-flowing staple in retail and at events and trade shows, the ubiquitous plastic bag has come under heavy fire for...
How to cost effectively buy promotional t-shirts for events
December 14, 2011 The ubiquitous t-shirt. After all these years, it’s still a gotta-have-it promotional tool. In fact, shirts (to include...
Holiday event giveaways - what works when your budget won’t budge
November 25, 2011 If you are still holding a holiday event, but have a budget restraint on giveaways, what are some options that will make an...
